A New Chapter in a City of Stories : Image Development
Stories. We all have them. They have the power to capture imaginations, impart wisdom, engage and excite. Ours began in 1989. Along with Taylor Swift, The Simpsons and the World Wide Web, Image Development was first born. Our offices on Norwich’s Cathedral Street housed our design and admin, whilst an unassuming garage belonging to the father in law of Managing Director Iain, housed our production facilities. From this first humble chapter, our story unfurled. We grew from our passion of helping clients share their very own stories. Getting them noticed with striking displays, immersive events and a knack for finding that interesting angle.
As we grew, we became even more specialised in events and exhibitions, incorporating as Image Display & Graphics Ltd. in 1996. From there, we gained a reputation as award winning exhibition stand design and build contractors, with this fast becoming over 80% of our business. In recent years however, our wider marketing expertise has taken a more central role in the events we deliver for our clients. Many have touted the ‘end of events’ as we know it at many points in our history. Of course we’ve seen events change. Yet far from ending, they have evolved, with more integration of digital and the wider marketing mix. Importantly we never lost sight of our roots, allowing us to evolve with this growing need for a cohesive understanding of marketing in all our work. It was natural as more clients came to us for their events needs, we had grown in a specific direction, but our multi-talented roots were never far away. So what does this have to do with a new marketing brand in 2020?
Inspired by the bustling community of creatives, independent businesses and entrepreneurs of our home city of Norwich, we knew it was time to grow. In order to do so we looked back to our roots, our story. From here we took the design, marketing and brand development services we were originally built on and injected them with the experience and event led work that has come to be our mainstay. The result? An experientially driven creative marketing service built around you, our wonderful clients, collaborators and colleagues.
So what is #NorfolkBiztory?
To mark our launch and share the power of stories in building brands, we want to hear yours! To share the network of incredible people and brands in our local business community, we’re asking you to use the hastag #NorfolkBiztory to get involved.
As we reopen and recover, making clients a part of your story will be more important than ever, so let’s start sharing them together…
Using #NorfolkBiztory, you could share:
-
A unique insight into your origin story
-
The problem you set out to solve for your clients & customers
-
The reason you do what you do
-
A value or values that underpin what you do
So use #NorfolkBiztory, tag us @ImageDevelop across your socials (Twitter, Facebook, Instagram…you can find us on Linkedin too), and spread the word and a little experience of you!
Learn more about Image Development & our services here.
Learn more about Image Display & Graphics here.
