Norwich-based training provider Blue Heron Training is proud to announce the renewal of its partnership with Norwich City Women’s Football Club, continuing as the club’s official sleeve sponsor for a second consecutive season.
After first joining forces with the Canaries ahead of the 2023/24 season, Blue Heron Training has not only supported the women’s team on the pitch but also worked with the wider club to deliver staff training, including specialist workshops on presentation skills.
Alex Sellers, founder and managing director of Blue Heron Training, said: “We are thrilled to continue our sponsorship of Norwich City Women for a second consecutive year. Our ongoing partnership is a reflection of our passion for supporting women’s sport and being part of a vibrant and inspiring community. Being involved with the team has been a brilliant experience, and we are proud to champion the incredible talent, determination and camaraderie that the players bring to each and every match.”
For Blue Heron Training, the partnership represents more than just a logo on a shirt. As a company dedicated to developing people and strengthening communities, supporting Norwich City Women reflects its mission to empower individuals, build confidence, and create opportunities for growth, whether in business or sport.
Ed Turnham, head of commercial at Norwich City, added: “We’re delighted to renew our partnership with Blue Heron Training for another season. Their continued support as our official sleeve partner is a testament to the strong values we share around community, development and ambition. Blue Heron Training’s commitment to empowering people through impactful learning mirrors the ethos we instil across our women’s team – growth, resilience and striving for excellence. It’s fantastic to collaborate with a local company that is so invested in the success and progression of women’s football.”
Blue Heron Training delivers leadership, management, and people skills training nationwide, but remains firmly rooted in Norwich. With a people-first approach, the company helps businesses of all sizes unlock their potential, equipping leaders with the confidence and skills to drive meaningful development and lasting change.
Sellers added, “As we look ahead to another fantastic season, we remain committed to empowering the team and celebrating the achievements of these exceptional athletes. Here’s to another year of growth, teamwork and unforgettable moments on and off the pitch.”
Find out more about Blue Heron Training: www.blueherontraining.com