5,000 products were entered into this years Licensing Awards 2013, at The Grosvenor House Hotel, Park Lane and Icefresh were shortlisted in to the top 6 for Best Licensed Food or Drink Range, alongside the likes of Oreo Ice Cream, Cornetto Chocolates, J20 Confectionary, Pizza Express and Mickey Mouse – some massive brands and great innovation.
Icefresh Foods, a true David vs Goliath story, walked away with the Best Food and Drink range award – the biggest accolade they could ever achieve in their industry!
Brand Manager, Scott, continues the story, “It goes without saying the packaging design has given us the uniqueness that we needed in this competitive environment that has meant hundreds of engaged consumerson social media and hundreds of thousands of sales through Tesco, Sainsbury’s and Morrisons. Very well done to everyone at Naked Marketing for your contribution to making this happen”.
