BBA Digital Media had the great pleasure to work alongside one of Norwich’s most exotic nightlife locations, Mantra Club & Lounge. Together we created a fantastic new video advert to increase brand awareness for their Saturday nights ‘The Saturday Club’ in a new and innovative way.
The advert was displayed in front of our captive audiences at two different locations: one being at Carrefour Health & Fitness, located at Longwater, and the other screen located at 24/7 Fitness at the Riverside complex where audiences are both active and sociable.
The ad was put together by our creative partners JMS, who took clips from life inside the nightclub and used it to create a 10 second eye catching video. The results speak for themselves, and are being enjoyed by our 10,000+ norwich audience each week.
Movement attracts: a displaywith motion advertising grabsthe attention easier and gets more of a response. Research says 72% of consumers recall advertising on digital screens, 86% of consumers say digital screens are noticeable and 80% of consumers find digital advertising screens to be informative.