- New all-electric Lotus Hyper-SUV – Eletre – wins prestigious award from world’s leading fashion and lifestyle publication
- GQ’s judges cited Eletre’s power, range and styling among attributes which set it apart
- Advanced ‘digital cockpit’ cabin with Lotus Hyper OS usher in new era of in-car experience
- Available in Eletre, Eletre S and Eletre R variants, flagship Eletre R is world’s fastest dual-motor electric SUV
The all-new Lotus Eletre hyper-SUV has claimed victory in GQ magazine’s Car Of The Year awards, winning the prestigious ‘SUV Of The Year’ title. Selected annually by GQ’s panel of design, lifestyle and automotive experts, the awards honour vehicles from a diverse range of categories which are ‘inspiring, interesting, have automotive integrity and get the pulse racing.’ As both the first SUV and the first production EV in Lotus’ 75-year history, the Eletre marks the start of an exciting and electrified new chapter for the business and brand. Its newcomer status proved no hindrance in a crowded field of contenders, with the Eletre seeing off stiff competition from many of the world’s well-established SUV manufacturers. In summarising the Eletre’s winning traits, the GQ judges concluded: “The premium electric SUV sector is filling up faster than you can say ‘recession-proof’ with all the automotive big beasts vying for attention, but none have grabbed our attention like Lotus.” Ben Payne, Chief Creative Officer, Lotus, said: “From the very first discussions about what the Eletre should be, our vision was to deliver a unique and highly desirable car that would demonstrate to the world what the EV future of Lotus would stand for. As an SUV, it will bring a completely new audience to the brand – a lifestyle customer. To be recognised for that by GQ, a globally renowned lifestyle publication, is a great honour.” Matthew Hill, Head of Interior Design, Lotus Tech Creative Centre, with GQ magazine’s ‘SUV of the Year’ award for the Lotus Eletre. The all-new, all-electric SUV is set to hit roads later this year, with thousands of customers around the world having already placed their deposits to secure a car. Three different versions are available – Eletre, Eletre S and Eletre R – with a choice of two powertrains. Eletre and Eletre S both feature a 603hp (450kw) single-speed unit producing 710Nm of torque to deliver a 0-62mph time of 4.5 seconds and a maximum range of 373 miles. The flagship Eletre R comes equipped with a 905hp (675kw) dual-speed set-up boasting 985Nm for 0-62mph in just 2.95 seconds, making it the world’s fastest pure electric dual-motor SUV. Maximum range for this performance-oriented variant is 304 miles, while the 112kWh battery found in all versions can be charged (10%-80%) in just 20 minutes using a rapid charger. Inside, the Eletre’s premium cabin sets a new standard of desirability for Lotus interiors. The Eletre comes with 12-way electrically adjustable front seats, four-zone automatic climate control, Apple CarPlay/Android Auto, wireless phone charging and much more. Its advanced ‘digital cockpit’ features server-level computing power, enabling a billion-colour OLED touchscreen to display the cutting-edge Lotus Hyper OS for next-generation real-time 3D content. Immersion is further enhanced by a 15-speaker KEF Premium Audio system. Customers can upgrade to KEF Reference, a 2,160-watt 23-speaker system with Uni-Q and 3D surround sound technology. KEF Reference also features Uni-Core, a pioneering new approach to speaker and subwoofer design, and the Eletre marks its debut in the automotive world. The Eletre also comes with renowned immersive audio experience Dolby Atmos, a new way to enjoy music that takes listening to new heights through unparalleled depth, precision and clarity. Together, Dolby Atmos and the Eletre’s KEF speaker system combine to elevate music listening to new levels. Driver and passengers will feel like they’re sitting in the middle of the recording studio alongside the artist. The Eletre is the world’s first car to combine Dolby Atmos and KEF Audio. In the UK the Eletre is priced from £89,500, with a standard spec including five drive modes, active air suspension, torque vectoring, matrix LED headlights, active front grille and 10-spoke 22-inch forged wheels.
