To mark White Ribbon Day on 25th November, Leeway has launched a campaign to raise awareness of domestic abuse and is encouraging businesses and organisations to get involved!
The Pass The Ribbon campaign aims to get people to use their online platforms to spread awareness of the White Ribbon movement and what it stands for, normalising conversations around domestic abuse.
Leeway has produced an asset pack with resources such as social media header graphics, template social media posts, email signatures, and posters for people to display to show their support to the campaign.
By displaying these, you are helping us to challenge the attitudes and behaviours that allow violence against women and girls to become normalised, as well as raising awareness of domestic abuse.
It’s simple to get involved, simply visit our asset pack, download the graphic you wish to share and display it on your social media platforms for the 16-days of action.
You can also download and print our posters, which can be displayed in workplaces or in your local community.
Whilst the campaign lasts for 16 days, domestic abuse is a year-round issue, and there are many ways you can continue to support us throughout the year!
What is White Ribbon Day?
White Ribbon Day, or the International Day for the Elimination of Violence Against Women, is a worldwide day raising awareness of all forms of violence against women.
On the 25th November and the 16-day action period that follows, organisations around the world host events and campaigns to raise awareness of issues such as domestic abuse and encourage supporters to pledge their commitment to tackling violence against women.
It specifically calls for men and boys to speak out about the issue of violence against women and girls, taking the pledge to do their bit to challenge the behaviours and attitudes that allow violence against women to become normalised.
The international theme of this year’s campaign is “We Speak Up”, which specifically calls on men and boys to speak out and challenge sexism.
Leeway’s campaign echoes the themes of the international campaign, calling on individuals, organisations and businesses locally to do their bit to raise awareness of domestic abuse and pass on the important messages that the white ribbon stands for.
How to Support Leeway?
There are many ways to support our Pass The Ribbon campaign, whether you wish to personally support or if your business or organisation wishes to get involved.
Social media is a fantastic way of connecting communities and spreading important messages to a wide audience, which is why we’ve created assets such as profile pictures, cover photos, and template social media posts.
You can display these on your own profile to show your support or share posts to any community groups that you are part of.
We have also included email signatures and posters that can be displayed by businesses and organisations.
Lots of emails are sent by businesses on a daily basis, so what better way to spread awareness and start conversations around the White Ribbon and domestic abuse.
Why not display one of our posters in your workplace or in your local community too? That information could be the catalyst that helps someone to get the support that they need.
You can also help us to Pass the Ribbon by sharing our social media posts, helping our important messages to reach even more people!