Job opportunity: Marketing Manager at Leathes Prior
Job Description
We could tell you that the successful applicant will have input on the design of our marketing strategy. That (together with an assistant) they will take responsibility for delivering that strategy across multiple websites and through advertising, PR, literature, marketing events, newsletters, and social media. We could tell you that it’s a great opportunity to develop your career at a well established and successful solicitors’ firm. And that would all be true. But, if you’re the kind of person we’re looking for, you’ll have worked that, and a lot more besides, out for yourself. In fact, you could have written all of that yourself, probably in your sleep.
So how about we’re up front and frank with you instead? It’s like this. False modesty aside, we like to think we’re quite good at what we do. Which is the law, or more accurately, helping our clients with their legal issues. The independent guides to the legal profession recommend us quite a lot, and some of us are acclaimed as leaders in our fields, not just locally, but nationally. Which is great. But, we’re not very good at marketing. Some of us aren’t even that interested in marketing. We’re too busy helping those clients with their legal problems. Which means, to be blunt, that in marketing terms, as a firm, we punch below our weight. We make less of a splash than we should given our professional reputation.
And we’ve been ok with that, because, as we said, we’re mostly interested in helping our clients with their legal problems. But, the law is changing. Tesco law, social media, all of that. This role is a real opportunity for the right person because it’s not just about having great communication, or design, or IT skills (though you’ll need all of those). It’s about working with a marketing team to take a successful and established law firm’s marketing (and with it, your career) to the next level. To develop and implement a strategy that will get the message about what we do out: to tell our story better, to connect us better with our clients and potential clients. Isn’t that what marketing is about? And if you’re up for that challenge, we’d like to talk to you, and if you can deliver, it could be very rewarding for you.
Starting salary is at least £25,000 per annum, depending on what you can bring to us, core hours are 9.00am to 5.00pm but a willingness to work outside these hours on occasion (including weekend events) is essential, as is your own car and a clean driving licence.
To apply please send a copy of your CV (two pages maximum – normal sized typeface) with a one page covering letter (also normal sized typeface) to:
Anna Godfrey, HR Manager: [email protected]
Closing date: midnight on Thursday 14 June 2012