Once again, one of our biggest clients,Adam & Eve DDB(the agency behind John Lewis’ “Man On The Moon” advert), requested the JMS team to work quickly and closely with them on a Spotify campaign for their client, Volkswagen.Supplied with a comprehensive worksheet and scripts by the agency, we were requested to record, mix and supplyover 51 audio tagsfor a Volkswagen Golf Event campaign for use across the UK Spotify service.
‘Tags’ – address or offer changes within a commercial – are quite popular with National advertisers because the main ‘branded’ element of the commercial remains consistent, whilst the end of the commercial benefits from a more regional or local reference – such as a specific address or offer.
As can often be the case with campaigns, the turnaround was tight with airtime looming, so the mantra of the day was, “Link … Record … Edit … Mix … Repeat”, with the entire process being completed within 6 hours.
JMS regularly provides radio campaign tagging, Spotify campaign tagging, and ISDN voice links foradvertising agencies across the UK. Our studio is recognised as having excellent sound- being used for manycontributions to national TV and radio advertising campaigns, feature films, television dramas,and programme trailers. Find out more by visiting our websiteorcall us on 01603 811855.
