We are delighted to announce that Jarrolds has once again been named Best Independent Department Store at the Drapers Awards 2025.
The judges commended Jarrolds for its continued commitment to innovation and excellence, describing the store as “a gem of the town with its dynamic and experience-led destination that blends heritage with forward-thinking retail.”
The Drapers Independents Awards celebrate outstanding independent fashion retailers across the UK and Ireland who excel in areas such as sustainability, creativity, and exceptional customer experience.
Tim Shattock, Trading Managing Director of Jarrolds, said:
“This recognition underlines how our vision for modern, experience-led retail continues to resonate. We’ve worked hard to blend innovation with the warmth and individuality that define Jarrolds, ensuring we remain a true destination for our customers and community. We’re proud of what we’ve achieved and even more excited about what’s to come as we continue to evolve our offer and invest in new experiences.”
Building on a legacy of independent retail in the heart of Norwich, Jarrolds continues to champion local craftsmanship, distinctive fashion and lifestyle collections, and exceptional service. The store’s ongoing developments, from enhancing its in-store hospitality experiences to expanding digital engagement with their new loyalty app, reflect its commitment to staying at the forefront of modern retail while staying true to its roots.
The Drapers Independents Awards showcase independent fashion retailers that are redefining the retail landscape by being more responsible, sustainable, and digitally innovative. In the Best Independent Department Store category, judges look for a compelling fashion edit and buying strategy suited to the store’s customers, exceptional service standards, an inspiring in-store environment that complements the brands on offer, and strong financial performance supported by a forward-looking business plan that demonstrates leadership in the sector.
Drapers has been the leading authority on fashion retail in the UK and Ireland since 1887. With an industry leading magazine and online resources, it provides news, analysis, commentary and data and is known as the most trusted, independent, influential voice in fashion retailing.