For over 50 years, Break has been rethinking what meaningful support for young people growing up in care looks like and as we continue to evolve, we’re excited to launch a bold refresh of our organisational values, a new tagline, and an enhanced brand identity that better reflects the expertise and care that consistently drives us forward.
The change has come after nearly a year of listening, learning and co-creating with contributions from across the organisation and working with Creativity Unbound – a Norwich-based creative marketing agency specialising in charities. From a workshop representing all corners of Break, to trustees, care-experienced young people, and staff feedback forums, this has been an inclusive and thoughtful process, and our thanks go to everyone who’s helped shape our new look!
Our new branding, which includes a more modern font, a lively colour palette, and a contemporary feel, maintains the existing Break logo while introducing a new, refreshing look. The new tagline, “Caring Differently,” shows how Break stands apart in its approach to care, support, ambition and opportunities for our young people.
We know that change happens through connection, trust, and consistency. That’s why our new values focus on exactly that: building meaningful relationships, showing up with compassion, staying curious and open-minded, and challenging systems that don’t serve young people as they should.
Our new values are:
We are all about relationships: Our relationships are our biggest strength and source of inspiration. We connect with our young people, and we connect others to them. We are the community we build around us.
We are here when it matters most: We are a reliable source of compassion, stability and security for the young people we walk alongside.
We are curious about the world around us: We are curious about new ways of thinking, working and doing. Ideas can come from anywhere, so we listen, really listen, to what’s being said. Then, we do what’s needed.
We challenge to encourage change: We advocate for our young people and campaign alongside them. Even though we are working within an unequal system, it doesn’t mean we can’t influence it for the better. When things are wrong, we try our best to make them right.
“This has been a year of reflection, collaboration, and learning,” explains Chief Executive Rachel Cowdry. “Our refreshed branding is much more than a new look. We wanted to look at how we can communicate who we are and what we believe in more clearly, and the new branding not only captures who we are at our core, but also where we’re going. Break has always been about showing up, consistently and compassionately, for young people when it matters most – and our new tagline ‘Caring Differently’, perfectly highlights not just what we do, but how we do it, in a way that’s real, uplifting, and grounded in genuine care.”
Over the coming months, we’ll be updating everything with the new branding, and we’re excited to share this new chapter with you. It’s not just about a new logo or tagline – it’s about putting our values front and centre and continuing to build a future where every young person feels supported, seen, and valued.
We can’t wait for you to see how this new identity comes to life! as the
