GNAW sets people’s chocolate challange
Innovative Norwich chocolate maker Gnaw is challenging the general public to come up with four exciting new flavours for a brand new range of 50g chocolate bars.
Gnaw owner, Matt Legon, said: “Our chocolate is fun, original, and we have created a host of imaginative flavours such a Lemon Meringue, Banoffee Pie and Chilli & Lime! We want the new 50g bars to be just as enticing – so we thought we would run a competition to ask the region’s chocolate-loving public to put on their creative thinking caps and come up with some funky new flavours.”
Since it opened its creative kitchen in 2011, Gnaw has been phenomenally successful, and become globally recognised as one of the most innovative creators of fun, new chocolate ideas and the leader in its field. And, of course, it’s all handmade in Britain. They now have over 1000 outlets in the UK and export to 25 countries. Gnaw was also the winner of the EDP 2012 Best New Business Award.
With its compelling, colourful packaging and dedicated workforce of ‘squirrels’ who love their craft, Gnaw’s values are simple, but very effective – chocolate should be fun; only the finest ingredients will be used; and they will lead the way in terms of chocolate creativity and innovation.
“This competition is the chance for everyone – young and old – to indulge their wildest chocolate fantasy,” explains Matt Legon. “Maybe people dream of chocolate that tastes of their favourite dessert, or an exotic fruit, or something sweet from their childhood that they loved? We want people to imagine intriguing flavour combinations – so the call to action is; be creative, be innovative, make it fun, delicious and quirky.”
The four winners will each receive a hamper of Gnaw chocolate worth £50. They will also be invited to Gnaw’s creative kitchen in Norwich to see their new flavour being made into chocolate.
Matt Legon adds: “We’d love the public to help us continue to create the most exciting chocolate and be part of our success.”
To enter, send flavour ideas (one per email only) to [email protected]. For inspiration, go to www.gnawfolkchocolate.co.uk. Closing date 31 October 2014.