Fosters Solicitors is delighted to introduce a fresh new look across its digital, print and physical branding. A new logo forms part of this exciting change for the East Anglian firm, which will be supported by a brand-new website (www.fosters-solicitors.co.uk) and the use of fresh imagery and fonts across all of its communications. Clients and visitors will also see new signage when visiting the firm’s Norwich city-centre, Wymondham and Lowestoft branches – as well as across inventory through its key partners, including Norwich City Football Club. With Fosters a key part of its community for over 260years, it has been important through this process to appreciate the firm’s tradition but understand its continued development and requirement for the brand in a digital age. Commenting on the news, Fosters’ Chief Executive Chris Brown, said: “We are excited to be able to finally share our refreshed brand and new website, which is a culmination of months of engagement and consultation with our colleagues and clients to create our fresh approach. “We feel this is the right time to make these changes, with the firm seeking to build on the growth we’ve experienced in recent years, especially digitally, and we believe this new brand identity will help us unlock further opportunities.” He added: “We have balanced a new strong primary colour and fonts to highlight simplicity, warmth and accessibility, but with a hint to our Norfolk and Suffolk heritage through a supportive colour pallet. “We also want to visualise our core values of transparency, unity and collaboration and the building of relationships, and through the introduction of the message ‘You + Us’, we want to make all our interactions with our clients, partners and community, feel friendly, approachable and easy to navigate.”
