Our Franchising team spends considerable time and energy being involved in the Franchising industry in the UK (and indeed internationally). This month, Ed Savory and Vicki Mitman attended various British Franchise Association (bfa) forums covering the Midlands and London and the South East.
The purpose of the forums is for franchisors (and now franchisees) together with advisers and experts in franchising to meet and discuss current market trends, debate issues affecting franchising and to promote franchising and the role of the bfa. The forums are held quarterly and during this round the following issues arose:
• Methods for franchise recruitment and how to find good franchisees • International expansion • Engaging in early discussions in order to avoid franchise disputes • Using mystery shoppers • Keeping up to date with the latest technology including, in particular, social media • Increasing the profile of franchising
Ed Savory also attends the Affiliate Forums which is a coming together of industry experts to share ideas, consider changes to law regulation and promote franchising and the role of the bfa. The UK’s franchising industry is surprisingly collaborative and with lawyers, bankers, consultants and other experts all working together the result is a strengthening industry offering a contemporary approach.
Recently, there has been a rise of a new generation of lawyers as several of the older generation near retirement. At the same time, there has been a change at the centre of bfa compliance with Kelly Blackmore-Lee taking over as the Head of Compliance.
Ed comments: “At a time when there appears to be an economic recovery underway, and although the statistics tell us that the [franchising] industry has been immune from the recession, it is exciting to see a fresh look to the UK’s franchising legal and compliance players. The rise of young and energetic advisers is a positive sign for the industry, especially with many of the newer franchises being driven by the entrepreneurial generation in their 20s and 30s.”
At this months Affiliate forum, the following issues were discussed:
• Update on bfa progress • Presentation on the results of this year’s Natwest bfa survey • Looking at brands which have recently become insolvent and considering what (if anything) can be learnt • Franchise exhibitions and trying to restrict non-exhibiting businesses from promoting themselves
If you are interested in finding out more about any of the above please contact any member of our Franchising team.
