If you’re trying to improve your marketing to drive enquiries, bookings and sales, it can be tempting to jump straight into activity like tweaking layouts, adding new services, publishing posts or filming videos. But if you’re not clear on who you want to attract and where they are, the work becomes guesswork.
Why This Matters
Clear customer focus helps local customers recognise themselves in your content. It also makes better use of your time and budget and should drive better results for your business.
What to Know About Your Customers
- Who they are: the type of customer and the service they need
- Where they are: your town, nearby villages and service areas
- What they need from you: questions they ask and problems you solve
- How they search: words and phrases they would type into Google and other search engines
- What might hold them back: price, proof, process or trust
How to Put This into Practice
- Key pages so they state who you help and where you work
- Use clear headings that match what people search for
- Add proof with reviews and simple case examples
- Make next steps obvious with call, email or booking options
Results You Can Expect
- More enquiries from people in your area
- Fewer off-target requests
- Clearer pages that help customers choose you
Need a Hand?
If you’d like help defining your customers and turning that into practical website updates and marketing, find out more here or contact us to see how we can help.