Loyal customers are the holy grail, for any business or brand. If you get caught out pulling the wool over your customers’ eyes, you can kiss goodbye to loyalty. Loyalty starts with trust, and a great way to earn trust is through transparency.
That is where the name ‘Naked’ came from. We wanted to be known as a brand that took an open and honest approach to business – we believed transparency plays a huge part in lasting relationships. It was the type of business we ourselves would most want to do business with, so it became a core part of Naked and how we work – from our name, our core values, our pricing, even our language.
So a question for you…
Does transparency live at the heart of your brand? And if so, do your customers feel it – how do you show it?
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