East Anglia’s Complete Commercial Finance, an independent business finance brokerage based in King’s Lynn, has announced its sponsorship of the Hotel of the Year Awards at the inaugural West Norfolk Food & Drink Awards. The new awards scheme aims to recognise the region’s incredible food and drink businesses with ten categories across the leisure and hospitality sector. Entries must be made by 5pm on Friday 18 August ahead of the presentation of the awards on 4 October at The Assembly Room, King’s Lynn Town Hall. “We are delighted to lend our support to these new awards,” says Complete Commercial Finance’s Karl Lanham, “which builds on our previous sponsorship of the Leisure & Tourism Award at the King’s Lynn and West Norfolk Mayor’s Business Awards. “It’s hugely important to us to support the local business community, and we are fortunate to work with many successful leisure and hospitality companies in the region. With this new award we are excited to recognise the achievements of hotels in our area who have endured some incredibly tough trading conditions in recent years. The pandemic, followed by the staycation boom, rising operational costs and labour shortages have created the most challenging of periods for this sector and to see so many overcome these obstacles to deliver outstanding travel and dining experiences for their guests is hugely impressive. We look forward to judging those who enter and to reward the winner in October.” Leisure and hospitality can enter the West Norfolk Food & Drink Awards at https://www.iliffemediapromotions.co.uk/west-norfolk-food-drink-awards/