On 7th May Richie Finney, who heads Norfolk-based, multi award-winning gentleman’s grooming company Captain Fawcett, set off on a Great Expedition, an epic solo motorcycle adventure, visiting barbershops across Europe. Taking place in three sections between May and October 2023, The Great Expedition will see host barbershops inviting customers to a local event showcasing the hugely popular Captain Fawcett brand. As the company founder, Richie Finney, who is known as the Captain’s ‘Right Hand Man’, will highlight the best of British Gentleman’s Grooming expertise in his distinctive anecdotal style. Giving attendees the chance to meet the man behind the business, he’ll share inspirational personal stories about how a humble kitchen experiment became an iconic global brand. The road trip aims to connect with barbers, clients, distributors and stockists, who in turn will gain local, national and international exposure though Captain Fawcett’s social media, newsletters and special features on the Captain Fawcett website, where a dedicated Great Expedition page will follow the Right Hand Man and his barbershop destinations using a live tracker. Richie Finney says: “From somewhat humble beginnings in 2010, Captain Fawcett has become an international lifestyle brand, exported to 38 countries with distribution agreements in over 27. As well as winning multiple global awards, we have affiliations with some of the industry’s most celebrated global brand ambassadors. In fact, for four years running, Captain Fawcett has been recognised as a DBT British Export Champion. I have always been a great believer in the importance of real life connection, enormously curious about the world and its people. Which is fortunate because I’ve learned that in-country knowledge is really crucial when building relationships in overseas markets. “Furthermore, whilst AI may well be fiendishly clever, it cannot replicate the sheer spontaneous joy of simply being human. By its very nature, the traditional barbershop experience is hands-on. As well as sprucing up one’s appearance, having a delightfully relaxing shave or haircut, the barbershop environment is all about having a chat, a laugh, a drink, a hug, a handshake. It’s about the sensual things – scent of perfume, a head massage, a luxurious close shave. These tangible moments of connection combat isolation and celebrate togetherness. They are the stuff of life! “We’ve created a fantastic itinerary of Barbershop gatherings, meeting highly esteemed colleagues old and new. I’m enormously excited to be out on the road again seeing chums face-to-face, in real life as it should be –Huzzah!” Use the Live Tracker to follow the Right Hand Man as he rides through Europe in real time! Tune into Fawcett’s Diary for regular updates from the road… photos, stories and up to the minute mayhem guaranteed! https://www.captainfawcett.com/pages/the-great-expedition Host barbershops are marked on a specially designed maphighlighting the route. Hover over the map to reveal the stops. PART TWO | JUNE/JULY 2023 Amsterdam, Hamburg, Copenhagen, Oslo, Stockholm, Helsinki, Estonia, Latvia, Lithuania, Gdańsk, Berlin, Luxembourg & Antwerp. PART THREE | SEP/OCT 2023 South Germany, Czech, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Italy, Switzerland & Paris.