Member News: Boost your sales and digital marketing skills with free courses

New Anglia Growth Hub is organising six new courses for businesses, including how to target your perfect customer, customer engagement, develop your sales strategy, brand storytelling, AI and feeding the algorithm. You can sign up for one or for all stand-alone sales and marketing workshops, which are held in person in Cromer, Great Yarmouth and King’s Lynn. The courses are fully-funded for Norfolk businesses and led by industry experts and trainers Andrew Hayward and Leyla Hussein from Hayward Miller Ltd. Find out more about the high value and high reward workshops and book your free place.   Artificial Intelligence in Marketing – Your Best, Worse Kept Secret! Sign up to this course and harness the potential of Artificial Intelligence (AI) without losing that ‘human touch’. What role does artificial intelligence play in modern marketing strategies? It will cover:

• How AI is not just a buzzword, but a pivotal tool in the marketer’s toolkit.
• How AI is revolutionising customer engagement, data analysis, content creation and enhancing efficiency.
• The latest AI tools and technologies that are reshaping the marketing landscape.

Business support service, New Anglia Growth Hub, is organising the fully-funded course so you can sign up to the workshops for free. Book AI in Marketing course Cromer 7^th May Kings Lynn 23^rd May ✔ Feedback to its courses has been excellent with 100% very satisfied participants who benefitted straightaway. For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Target your perfect customer & create sales pipeline course Are you ready to take your sales to the next level? Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. This session allows owners and managers to understand what works and why, and what did not go as expected and why. We then drill into future direction and building a profile for a perfect prospect for growth. The course will be delivered by sales expert and trainer Andrew Hayward from Hayward Miller Ltd. Quotes from course participants ‘I actually had a list of people ready… but for some reason I was dragging my heels. Now, I have done it and two people have booked in to speak with me! Once again thanks for the inspiration which has led to motivation.’ ‘Excellent day. Useful information delivered in a relaxed and confident manner. Looking forward to getting some of this started!’ Book Target you perfect customer & create a sales pipeline course Cromer 1^st May King’s Lynn 13^th May For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by the Department for Levelling Up, Housing and Communities.   Power up your branding and storytelling skills Tell your story and bring your business to life. We have all heard about branding and storytelling but how do you get your story across to your customers when you just don’t know where to start? Sign up to the Art of Brand Storytelling course and you learn how to create a killer brand story and captivate you audience at digital marketing. Ideal for SMEs looking to elevate their brand presence in a crowded digital marketplace and create an authentic identity. We know you have to tick off many actions on your to-do list but this course can help you reach more customers and grow your business. Business support service, New Anglia Growth Hub, is organising the course and you can sign up to the workshop for free. Book The Art of Brand Storytelling course Kings Lynn 13^th May ✔ Feedback to its courses has been excellent with 100% very satisfied participants who benefitted straightaway.  For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Feeding Algorithms This session is an introduction to anyone looking to navigate the ever-evolving landscape of digital marketing algorithms. Find out which algorithms power today’s most influential digital platforms. The course will cover:

• From search engines, email marketing to social media channels, understand how these complex systems work and how you can tailor your digital marketing strategies.
• Actionable tips for optimising content, enhancing visibility and driving engagement.
• Running campaigns and keeping up with the latest tech updates.

Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. Book Feeding Algorithms course Great Yarmouth 10^th May Kings Lynn 30^th May Cromer 6^th June For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Customer Engagement Have you always wanted to get to know your customer better, understand the customer journey and create greater response? This workshop will guide you through the creation of a sales plan, sales approach, warm leads, creating an impression with your sales approach and then a practice and improvement practical. Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. Feedback to the course has been excellent with 100% very satisfied participants who benefitted straightaway. Quote from participant ‘I really enjoyed the course yesterday. It flowed so well and was really interesting and useful. I just have to tell you about my success just now. I thought, before my 10am meeting, I’d have a try at a warmed prospect. So I spoke directly with the correct person – he answered the call. And got to the point of offering our next public course. He said he’s willing to close down for the day, to have them trained and we now have a date and an agreement for a factory visit to check out the training space.’ Customer Engagement – Read more about the course and book! Cromer 9^th May Kings Lynn 21^st May For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Develop your Sales Strategy Take time out for just one day to do vital development work on your sales strategy and action plan that can support your business growth long term. This session shows you how a pipeline works, how to test and measure results, why some salespeople seem very successful and some always fail, how to focus on an efficient sales process for your company and product or service. As well as researching the data and not wasting time with outdated sales perceptions. Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. Feedback about the course has been excellent with 100% very satisfied participants who benefitted straightaway. The fully-funded course will cover: – Building your sales pipeline – Communication – Create your pitch – Speed up the sales process – Test & Measure – The ideal client – Market research your target database. You will come away inspired and will be ready to take action! Book Develop your Sales Strategy course Kings Lynn 29^th May Cromer 3^rd June For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.