New, up and coming, creative design agency Bleat Creative, is pleased to announce the acquisition of Focal Point Digital, a long-standing fixture in the Norfolk photographic and video production industry.
Focal Point Digital, established in 1976, has a rich heritage, having worked with iconic clients such as Lotus Cars and Colin Chapman in the early years. The family-run business has evolved from traditional film photography to become a fully digital studio, offering a wide range of services, including commercial photography, video production, and digital content creation.
Bleat Creative’s Managing Director and Founder, Scott McKay, who has had a professional relationship with Focal Point for 20+ years, has acquired the business through a Management Buy Out. McKay joined the team this year to initially assist Craig Middleton and soon saw the acquisition as a natural progression, and one that marks a new chapter, ensuring continuity for employees and clients.
Scott McKay, Managing Director of Bleat Creative, said:
“Bringing Focal Point into the Bleat Creative family means we can offer even more value to our clients. Whether it’s through photography, video, or digital content, this acquisition enables us to deliver complete brand and marketing solutions. With over 25 years of experience in agencies and the past six years in Head of Marketing roles, I understand our clients’ pain points. By integrating Focal Point’s expertise, we can offer cost-effective and creative solutions that truly resonate with their needs.”
Craig Middleton, former Managing Director of Focal Point Digital, commented:
“I’ve been searching for the right person to take Focal Point into the future, and with Scott’s experience and understanding of our processes, I’m confident that we’ve found the perfect fit. I’m also thrilled to be staying on part-time, allowing me to enjoy semi-retirement while still being involved in the business.”
Both companies will continue to operate independently from their current location in north Norwich with Focal Point Digital maintaining its own brand identity. However, a fresh rebrand is underway and will be rolled out soon, reflecting the new direction and partnership between the two companies.Focal Point Digital’s services — ranging from room set photography, product pack shots, and TV advertisement production to digital content creation — will now be further enhanced by the marketing, digital, and design expertise of the growing team at Bleat Creative. This collaboration will strengthen the creative services offered and provide a seamless operation under the one roof.
The staff at Focal Point Digital will remain unchanged, with Craig Middleton continuing in a part-time role as he transitions into semi-retirement. Scott McKay assumes full control, driving the business forward and building on its successful legacy.
The team will be at the Norfolk Chamber of Commerce B2B Exhibition on Thursday 17 October at the Norfolk Show Ground on Stands 83 and 84. They will be offering a Free LinkedIn profile picture to visitors at their Stand, and the new rebrand will be available to see in the flesh.
