Nu Image takes on a 26.2 mile challenge across the Norfolk Broads in support of Norwich City Community Sports Foundation. Raising nearly £3,000 in the process.
On Friday 19th September, a team of nine from Norwich-based digital marketing agency, Nu Image, completed a 26.2 mile rowing challenge along the Norfolk Broads. Raising over £2,800 for the Norwich City Community Sports Foundation (NCCSF). The charity supports vulnerable groups in Norfolk’s community through a range of sport and social based programmes.
Nu Image chose this charity because the cause was especially close to the hearts of the team, with Nu Image’s Head of Digital, Emily, having a personal connection to the Realising Potential programme. The programme itself works to develop confidence, social skills, and career opportunities for young people and adults with physical or learning disabilities. The fundraiser, dubbed the Ma’ROW’thon, was inspired by NCCSF’s goal to bring the community together and help people achieve things they didn’t think possible. Somewhat similar to our mission here for SME businesses.
The Day Itself:
Setting off from Brundall Bay Marina at 8am, the team rowed in a Katakanu for more than nine hours, reaching their marathon goal just before sunset. Along the way, they battled sore arms, dehydration, and blazing sunshine but were cheered on by family, friends, and colleagues at various checkpoints.
“We weren’t sure we’d make it, even on the day,” said Ian Howes, the Director of Nu Image. “But the support and team spirit carried us through.”
The Impact:
The team exceeded their goal, rowing 26.45 miles in total and smashing their fundraising target. All proceeds go directly to NCCSF, which is self-funded and relies on events like this to continue its vital work across Norfolk.
All funds raised will go towards the NCCSF base, The Nest. This is a purpose-built community facility that delivers ongoing support through programmes, such as:
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Duncan’s Club, for people living with dementia
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Pan-Disability Football, inclusive training for players of all abilities
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Coffee and Comrades, bringing together veterans and serving personnel
Nu Image is now aiming to push donations over the £3,000 mark. Donations can be made via JustGiving: https://www.justgiving.com/page/nu-image-row-a-marathon
Why This Challenge Mattered:
“Teamwork, growth, and doing things people didn’t think they could do, that’s what this challenge was all about, and it aligns perfectly with how we work as a business,” said Emily, Director & Head of Digital at Nu Image “That made it even more meaningful for us.”
A special thanks to:
Local businesses Whitlingham Adventure and Norfolk Yacht Agency, who provided both the Katakanu vessel and support boat for the Ma’ROW’thon event.
About Nu Image:
Nu Image is a Norwich-based agency known for their creative digital campaigns and community values. They offer web design, branding, and digital marketing services. Each year Nu Image puts on a big fundraiser to support local causes and this year’s event rowed straight into the heart of one of Norwich’s most vital charities. The team uses their creativity and collaboration to drive real world impact.
About Norwich City Community Sports Foundation:
The Norwich City Community Sports Foundation is the official charity of Norwich City Football Club. It provides inclusive sports, education, and personal development opportunities to people of all ages and abilities across Norfolk. Find out more here.
To learn more about the Ma’row’thon challenge, visit the Nu Image blog: https://www.nuimage.co.uk/an-oarsome-day-on-the-broads-for-a-brilliant-cause/
There is still time to donate to the cause. To donate, visit the JustGiving page: https://www.justgiving.com/page/nu-image-row-a-marathon