What happens when an award-winning chocolate company and an award-winning photographer work together? An award-winning and very tasty looking advertising image, of course! Norfolk’s premium vegan chocolate and ice-cream provider Booja-Booja commissioned local advertising photographer Joe Lenton to create their Christmas advertising image for Vegan Food & Living magazine. Having seen examples of his creative chocolate photography, the Booja-Booja marketing team knew that Joe would be a good fit for their creative designs.
Lauren & Simon from Booja-Booja created a cocoa Christmas tree with decorations out of chocolates, nuts and honeycomb. Lauren wrote the message “Be More Booja This Christmas” in the cocoa and gave a final flourish with chocolate drizzle. Joe built the lighting setup to create the feel that they were after. The tree’s decorations needed highlights while the cocoa needed a good amount of contrast to make the writing stand out and be easy to read. Joe then edited the final image to complete the vision and this became the final advert that would adorn the back cover of the magazine.
After the magazine came out, Joe then entered the image into the Advertising section of The Societies of Photographers competition. Everyone was thrilled when the image was awarded “highly commended”. It joins over 70 other international photography awards gained by Joe and is a proud achievement. Booja-Booja have also won numerous awards for their chocolates and ice cream. The partnership has continued with new adverts being created for 2021. Keep an eye out for these food based works of art!