Alan Boswell Group has been named ‘Insurance Broker of the Year’ at the prestigious British Insurance Awards 2025, held on the 9th of July at the Royal Albert Hall.
The award recognises outstanding customer service, client retention, and excellence across the UK insurance industry. Alan Boswell Group stood out against the other finalists for its customer-first approach, continued investment in its people and communities, and commitment to providing friendly, expert advice.
Speaking about the award, Alan Boswell, Executive Chairman, said, “We’re proud to be recognised as Insurance Broker of the Year. This award is a testament to the hard work and professionalism of everyone across our Group and reflects our continued commitment to putting clients at the centre of everything we do.”
Founded over 40 years ago, Alan Boswell Group is one of the UK’s largest independent insurance brokers, offering expert advice and tailored insurance, risk management, and financial solutions to individuals and businesses. The award follows the Group’s continued growth and success, with the recent acquisition of three brokers further bolstering their presence across East Anglia.
Alan Boswell Group have built their success on consistency, expertise, and sustainable growth. Founded over 40 years ago, Alan Boswell Group is one of the UK’s largest independent insurance brokers, offering expert advice and tailored insurance, risk management, and financial solutions to individuals and businesses.
Highlights from the past year include:
-
Growth in team size and their apprenticeship scheme continues to nurture new talent into the industry.
-
An increase in their Feefo customer service score from 4.8 to 4.9.
-
Sector-specific awards success, including a Which? Best Buy.
-
Improving client journeys through digital solutions, while prioritising human-first interaction.
-
Recognition for industry expertise, with research featured by major outlets including the BBC and The Times.
-
Strategic acquisitions of Priory Insurance, The Insurance Centre, and AT&A Insurance Brokers.
-
Ongoing investment in the wider community, through sponsorship of local sports teams and donations via The Alan Boswell Group Charitable Trust, which reached a milestone £3m in donations since 2019.
