As it reaches a landmark 25 years in business, Norwich-based brand and creative communications agency The Point has promoted Senior Account Manager Tom Howell as its new Client Services Director. Tom’s appointment to the agency management team is the result of succession planning as Michael Gurney steps away from the role and retires from the business he co-founded in 1994. Tom takes up his new role with immediate effect and represents a key part of the agency’s future development strategy, adding another dimension to the reshaping of its management structure. As head of client services, he will continue to lead his existing clients whilst also being responsible for developing customer relationships across the agency’s entire client roster.
The Point’s creative co-founder Ian McKinnon-Evans said of the move, ‘Tom was handed the challenge of managing Dow AgroSciences last autumn with an eye on the future shape of the agency. Dow was going through a significant brand transition and his management style has instilled enormous confidence in the client during a complex, multi-disciplined re-brand into its new global entity Corteva AgriScience.’ McKinnon-Evans added, ‘Clients expect professionalism, insight and above all need dependability. Tom has proved he can deliver these.’
Brand creation and brand development remain a core offering of the creative shop, which since the turn of the year has delivered projects for Back from the Brink, the hugely ambitious UK conservation project; the London Scottish Regimental Trust, GWT Insight and Earlham Institute as well as long standing Norwich-based brand Anglian Home Improvements.
Commenting on his appointment, Tom said ‘I’m delighted with the opportunity and excited about influencing the business and its growth as we head into what we plan to be a dynamic new phase in the agency’s life.’