Age UK Norwich has today published its Impact Report 2024–2025, showcasing a year of growth, resilience and significant community impact as the charity approached its 80th anniversary.
The report reveals that during 2024–25, Age UK Norwich supported nearly 8,000 older people across its services (a 38% increase on the previous year), delivered 10,486 advice sessions, and secured £1.5 million for residents facing financial hardship. The CEO and Chair of Trustees foreword underscores the proven value of the charity’s preventative services. Independent findings estimate that £19 million is returned to society through reduced loneliness, improved health, financial stability and decreased pressure on statutory services.
The publication highlights how the charity’s services are making a difference in the city and county. Their Health Coaching service reducing frailty and fear of falling; Complex Community Support and Befriending services tackling isolation in one of England’s loneliest cities; and its Accredited Advice team responding to rising pensioner poverty and fuel hardship.
The year also marked significant progress in making Norwich an Age Friendly City. In partnership with Norwich City Council, Age UK Norwich secured official Age Friendly status from the Centre for Ageing Better and launched the State of Ageing in Norwich report, setting out priorities for housing, transport and tackling inequalities.
The charity, founded in 1945, celebrated their 80th year in 2025, with a week-long exhibition in the forum in August, but are clear about the challenges facing the city and county.
Dan Skipper, Chief Executive Officer of Age UK Norwich, said:
“Norfolk has one of the oldest populations in the country – our response must match the scale of that challenge if we want to Norwich and Norfolk to be a place where our later life is filled with opportunity and independence. Unless we invest at scale in community and preventative services, we will continue to see the current trends of increasing frailty and disability, people leaving work due to their health and caring responsibilities, and shorter life expectancy.”
The Charity has set out clear recommendations to commissioners and policymakers:
- Plan to Scale preventative services that are proven to work.
- Invest in Prevention, shifting away from purely clinical responses.
- Fund the Intervention, directing resources to frontline community support.
- Empower Older Workers through Age Friendly employment practices.
- Bridge the Gap between services so people do not fall through departmental silos.
Alastair Roy, Chair of Trustees, said:
“The evidence of our charity impact is clear – from how we improve the lives of our clients, getting people get back to work or enjoying their later life, to the social and economic value we generate. Investing in community-based preventative services improves lives and reduces pressure on NHS and care services. We’ve been recognised nationally for our services – we now need to see that locally.”
The charity is inviting residents, partners and businesses to read the report, get involved and help shape the next chapter of the charity’s future.
Read the full report
The full Our Impact 2024–2025 report is available to download
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