Age UK Norwich, in collaboration with Norfolk and Norwich University Hospital (NNUH) and Creative Sponge, has been awarded Highly Commended at the HSJ Patient Safety Awards 2025 for their innovative falls prevention training video.
The resource was developed with patients who had directly experienced a fall and received care in hospital. Their lived experiences shaped the content, ensuring it is both authentic and impactful. The video is now being used as a training tool for staff as well as an awareness resource for the wider community, helping to highlight the importance of preventing falls and supporting people to remain safe and independent.
The HSJ Patient Safety Awards celebrate outstanding contributions to patient safety across the UK, recognising projects that make a measurable difference to healthcare outcomes.
Megan Durrant, Communications and Marketing Lead at Age UK Norwich, said:
“We are absolutely delighted to receive this recognition. This project really demonstrates the power of collaboration — bringing together patient voices, hospital expertise, and creative storytelling to create something that has a real and lasting impact. To be acknowledged on a national stage is testament to the strength of partnership working and the importance of putting lived experience at the heart of training and awareness.”
The NNUH team expressed their excitement and pride at receiving the accolade on the night, highlighting how the award reflects the dedication of staff and patients who contributed to the project.
The collaboration between Age UK Norwich, NNUH, and Creative Sponge showcases how community organisations, healthcare providers, and creative partners can come together to produce innovative resources that improve understanding and ultimately support better patient safety.
“We’re incredibly proud the video has received a Highly Commended award at the HSJ Patient Safety Awards. This recognition is a testament to great creative, excellent storytelling, and a real collaborative partnership between Age UK Norwich, NNUH and ourselves that we hope will help to drive real, positive change,” Martin Betts, Client Services Director, Creative Sponge.
Importantly, this project also highlights the role of innovation in falls prevention. By testing new ways to reach and support people, we can find more effective solutions, spread awareness more widely, and ensure that older people and those at risk feel empowered to stay active, safe, and independent.
Watch the video here: https://youtu.be/a0iHqjhO_fQ
