Kicking off their ‘better taste, less waste’ campaign signalling a revolution in pet-food packaging, Naturediet unveiled their vibrant environmentally conscious packaging at PATS Telford 2018.
The centre-piece of their PATS presence, we knew the importance of the eco-conscious Tetra Pak containers and partnered with Farrows Design, ensured this formed an integral part of Naturediet’s event from design to build. With advantages in ease of transportation, reduced waste, a lower carbon footprint, smaller CO2 emissions and not least leaving plastic behind, there was plenty to shout…or rather bark about. To draw attention to the big impact of this little package, we created a bespoke big-brother Tetra Pak, proudly welcoming visitors to the show and sign-posting to the array of products waiting on the stand!
Embodying their environmental efforts within the event, we worked closely to reuse and repurpose components of our previous projects with Naturediet to maximum effect. With bold type and rich colouring, the packaging paired brilliantly with the crisp white brick and natural wood tones of the stand. Integrated lighting ensured a consistently bright welcoming space, with bespoke display stands offering up 360° views of the products to visitors. Adapting these displays with custom product holders ensured a snug uniform fit, for maximum impact. Meanwhile clean back-lit branding displayed the Naturediet logo, with their promise of ‘the finest food – naturally’ arguably taking on new meaning with this launch.
An industry battling wastage & the challenge of good environmental practice in fast paced often transient events, we were delighted to play a part in Naturediet’s pioneering campaign as we are further inspired to deliver better events, with less waste.
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