We recently had the pleasure of working with business coach Wendy Richards to update her brand assets.
The brief
After a long career coaching and mentoring others and as an established author, Wendy wanted a brand uplift to bring her business identity bang up-to-date. We re-worked her logo, colour palette, fonts and image style to create a distinguished look.
Her brand needed to attract medical professionals and small business owners – her main target audiences, so we rocked the blue and white palette and leaned heavily on Wendy’s strong personal brand.
The starting point
Wendy would admit that her current logo was starting to look a bit dated, as were her pitch materials and website. We liked the colour scheme, but the whole brand needed a lift.
What we did: logo development
This included a set of logos including landscape, square, white background, coloured background, transparent background and favicon
Social media headers
Presentation deck template Business card design
Postcard designs
Letterheads Email signature Although we didn’t redesign Wendy’s website (below), the new branding we created was used by her web designer. We think it looks fabulous! Wendy said:
“I absolutely love my new branding. I was able to easily use the brand assets to update my website, social media and pitch info. I would recommend Nurture Marketing to any company looking to update their brand.”
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Find out more about Wendy Richards Coaching
Visit www.wendyrichards.online