Member Event: The Silver Pound : a Golden Opportunity

The Silver Pound : a Golden Opportunity

Conference at the King’s Centre, Norwich on Friday 13th May

Norfolk has one of the oldest population profiles in the UK. This conference explores the economic opportunities presented by the ‘silver pound’, and aims to inspire local businesses and entrepreneurs to take advantage of this growing market with innovative products, services and collaborative ventures.

The event is FREE to attend and includes refreshments and a light lunch. Please note there will a £25 charge if you sign up but don’t attend.

Speakers include:

• George Freeman MP, Minister for Life Sciences, a passionate advocate of the importance of technology in caring for older people.
• Haidee Bell, Head of Design Programmes, Design Council, discussing their Design Challenges which have stimulated innovative design for older people, and have led to projects to support entrepreneurs to bring their designs to market.
• Jackie Eveleigh, from the East of England European Partnership, will present the EU policy picture and discuss the EU funding potential around the Silver Economy.
• Entrepreneurs at different stages of developing new products and services aimed at older people share their stories and experiences.

There will be a group discussion on potential business opportunities, and we hope to develop an ongoing network of collaborating businesses.

The Conference is helping to deliver the Norfolk Rural Development Strategy, which identified the ageing population in Norfolk as an important economic opportunity to drive rural growth.

Follow this link to register for the conference, or contact [email protected] with any queries.