Member Event: The Power of TV, Enhanced

Join Sky Media, with TV advertising production agency JMS Group, for a seminar to explain the technology, data, and analytics powering addressable TV advertising.

Sky’s AdSmart platform (now incorporating Virgin Media) allows advertisers to precisely reach target audiences with exceptional precision, for a marketing investment far more affordable than other advertising channels. AdSmart’s technology creates ad breaks tailored to individual households. The tech currently reaches 40% of UK households, giving an audience pool of more than 30 million viewers.

If you’re planning your 2020 advertising campaigns, this is the event you need to attend!

JMS and Sky are also joined by Richard Powell OBE of the History of Advertising Trust, reminding us of the long history of TV advertising – and how nostalgia has helped TV develop such a trustworthy and emotional connection with viewers.

Norfolk AdSmart clients include Gasway, Norwich Sunblinds, TaxAssist, UEA, East Anglian Air Ambulance, Newmarket Racecourse, and Norfolk County Council.