Member Event: The Essentials of Email Marketing

This is a non-technical course designed for people with limited experience in email marketing. It is well suited to people who wish to improve their knowledge and get better results.

How will I benefit? This course will arm you with the knowledge you need to create email campaigns that deliver measurable results.

Learn how to: Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)

How to get your emails open, read and acted upon

Course Content

1. Email Marketing and the law Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers and businesses

2. Planning your email campaigns Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance

3. Get your audience to open your email Getting your email into the inbox, deliverability The essential elements, friendly from, subject line and more Timing is everything

4. Get your audience to react to your email Writing effectively for email The smart way to use links Prominent call to action

5. Evaluate your performance Understand campaign metrics Set realistic goals Understanding behaviour

6. Review of your campaigns Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing.

View Course Dates and Delegate Fees on our website

https://www.smartmessenger.co.uk/courses

Comments from delegates

“As a newbie to email marketing, I found the course most useful in many ways. Including how to run a campaign and to get it noticed, how to put together the email in a way that won’t be spammed and will be engaging to customers. Thank you 101!”

Kate Duffield, Pink Lizard