Member Event: Tap in to what visitors really want: An introduction to experiential tourism

Have you ever heard of experiential tourism?

Do you know how it can help you attract visitors?

Do you have any ideas of an activity or experience that could appeal to visitors?

These free online workshops by the EXPERIENCE project are aimed at anyone who either already works in tourism in Norfolk or has ideas for an activity or experience that may appeal to visitors.

Workshop 1: Tap in to what visitors really want: An introduction to experiential tourism  

Workshop 2: How to develop a visitor experience

Chris Brant, Tourism Business Advisor from Unmissable England, will lead both interactive workshops on behalf of the EXPERIENCE project. In his spare time, Chris is an experience maker – running visitor experiences from his home, including baking scones in a thatched cottage and hosting vineyard tours with wine and gin tasting.

In our first workshop, Tap in to what visitors really want: An introduction to experiential tourism, we’ll give you insights about how creating visitor experiences can help you capture the imagination – and bookings – of tourists. This includes experiences that are part of your day-to- day life that you might not realise could appeal to visitors, as well as adapting an activity you already offer or creating a brand new experience.

Chris will offer expert advice about how experiential tourism can help boost visitor numbers, using inspirational case studies. He’ll also give you his top tips on how to create a perfect experience.

Participants will also have the chance to take part in a Q&A session with two organisations that have come up with creative new visitor experiences to successfully boost business.

In the second workshop, How to develop a visitor experience, we’ll offer hands-on support to participants to learn how to use the inspiration of the rich history, culture and nature of Norfolk to create new visitor experiences.

You will be encouraged to exchange ideas about factors to consider when creating an experience, including target audiences, accessibility and sustainability, and pricing.

Chris will explain how you’ll be able to promote your new experiences via EXPERIENCE, online travel agents and the travel trade.

You’ll also have the chance to ask questions, and to network with fellow participants.

Attending the first workshop is strongly advised but not mandatory for attendance to the second workshop.

These events are open to any organisation, business or individual with or without previous involvement in tourism looking for insights and inspiration about ways to create memorable experiences for visitors outside the typical peak tourism season – which will help you establish, or expand into, a new market.

REGISTER NOW

Workshop 1 (choice of two dates)

To register to the session on Tuesday 25 May, 10-11.30am click here

To register to the session on Tuesday 8 June, 6.30-8pm click here

Workshop 2 (choice of two dates)

To register to the session on Tuesday 15 June, 10am-12.30pm click here

To register to the session on Thursday 24 June, 6-8.30pm click here  

If you have any questions, please contact [email protected]. For more information visit the EXPERIENCE website