Member Event: Protecting your Brand webinar

Your brand plays a big part in how people perceive your business. Successful brands are carefully crafted to represent core values such as trust and integrity.   You want clients, customers and the public to view your business positively, therefore it is important to proactively define your brand under your own terms. This way you can set your place in the market, and define your company’s image before the market sets this for you.   Creating your company brand is only the beginning of a never-ending process. Unfortunately your reputation and place in the market can be harmed by forces outside of your control. This negative force can come from competitors, the public or even your own employees.   MAD-HR are here to help. On September 8th 2021 we are hosting a webinar in conjunction with Ward Trade Marks and Cyberscale titled ‘Protecting your Brand’.   During this free webinar, we will be exploring ways entrepreneurs and SMEs can protect their brand. Bill Ward, Co-Founder of Ward Trade Marks Ltd will focus on practical steps that you can take to protect your business and your brand, to ensure that you only need to focus on growing and optimising your brand value as a business and an employer.   Darren Chapman, Director & Principal Security Consultant at CyberScale Ltd. will be discussing where the blame may lay when Cyber attacks and data breaches occur. Darren will also be talking about the difference between Cyber Security and Cyber Resilience and the importance of creating a Security Incident Response plan.   Carole Burman, Managing Director of MAD-HR will be revealing how employer branding affects your business and will share practical tips for protecting your reputation as a good employer.