Content

This well-established full-day session takes you on a journey to learn the fundamentals of Google Analytics and identifies the key tools in helping you understand international traffic.

Through a combination of theory and practical examples, this intense workshop will introduce the critical questions, methodologies and techniques that are necessary to understand consumers and assess the performance of your website and wider online activities.

It also identifies the key tools and reports to understand how people interact with your site.

Who is this course for?

This course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Website Owners, Marketing Managers and Digital Marketing Managers that want clarity on their audience and where they should be investing budgets for maximum impact.

With a focus on understanding users based on their location, this workshop is particularly useful for those looking to better understand international audiences and identifying growth opportunities.

Whether you are new to Google Analytics or someone that uses it on a day-to-day basis but knows there is more you could get from the product, this workshop is definitely for you.

The course starts with the basics but quickly extends to in-depth technical detail that would be appropriate beginners and those with experience with Google Analytics.

This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.

Key topics covered on the day:

• Why web analytics is integral to online success.

• The ABO Model.

• Getting clarity on objectives.

• Choosing the right online KPIs.

• Getting around Google Analytics.

• How to monitor trends.

• Channels: Mediums, Sources & Campaigns.

• Core Metric Types.

• Primary & Secondary Dimensions.

• Advanced Dimension Value Filtering.

• Drilling down using Advanced and Custom Segments.

• Where are my customers coming from?

• Segmenting traffic by Country.

• Identifying international growth opportunities.

• Characteristics, Behaviours and Actions.

• Views and Filters.

• Content Groups.

• Social Value & Influence.

• Understanding User Journey paths.

• Where do people arrive on my site?

• Where do people exit my site?

• What are people struggling to find?

• Tracking Events.

• Goals & Funnels.

• Understanding roots to conversion.

Desired Outcomes

This workshop aims to:

• Learn the key components of Google Analytics.

• Develop core skills to explore your website’s performance using Google Analytics.

• Understand your international audience, their behaviours, interests and contributions to performance.

• Identify international opportunities and areas of growth and expansion.

• Create positive change within your business through education and awareness.

• Provide you with the skills to understand your visitors, who they are, where they come from and what they do.

• How to measure the impact of your online marketing efforts.

• Spark ideas on how you can get the most from the platform and improve the way you measure the performance of your business online.

• Greater confidence in using analytics to help understand where to invest budgets to make the most of the digital space.

• Provide the ability to make better (data-driven) business decisions in the future.

As the coverage of fake news, data loss and manipulation of users grows, Facebook continues to see a dramatic decline in traffic.

As consumer confidence in the platform spirals, business needs to ask itself is social media still an effective tool to reach and retain customers?

Join us to help you understand the most up to date social media pitfalls and more importantly how to place communicating effectively with your customers at the heart of everything you do in 2019.

Communications and Marketing Experts Ashley Riley and Ken Punter from Ashley Riley Communications have created this bespoke workshop for business to learn the latest marketing data for 2019.

They will highlight in an informative, engaging and challenging way what business big or small needs to do to put to ensure their customers come first. Using global examples of businesses such as Nike, Amazon, Coke and others this workshop will give practical examples that are essential for any business wanting to grow and be successful in 2019.

Who is this for?

This is predominantly for business owners and directors, whether B2B or B2C, who want to use social media as one of their marketing strategies

This is ideally suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.

Location: Carrowbreck House, 7 Carrowbreck Road, Norwich, NR6 5FA The course is designed for users new to Excel. It will provide trainees with the confidence, knowledge and practical experience to use Excel, to create and manipulate spreadsheets and produce printed reports. Delegates should have sufficient Windows experience beforehand. Duration: One-day course (9:30am – 4:00pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Lunch provided: For full day training courses a sandwich lunch with crisps and cakes will be provided. Refreshments will be available throughout the duration of this course. Course Content The Excel Screen Ribbons, Quick Access Toolbar, Formula Bar, and Status Bar Workbooks and Sheet Tabs Data Entry Types of Data Data Entry Techniques In Cell Editing Selecting Cut/Copy/Paste Drag & Drop Using AutoFill to fill Adjacent Cells and Extend Series, Custom Lists Formulae and Functions Simple formulas & Functions Relative and Absolute References Named Ranges AutoSum AutoFill Paste Function Average, Max, Min & Count Functions Multiple Panes Freeze and Unfreeze Formatting a Worksheet Using Borders and Shading to improve presentation Font & Number Formatting, Alignment Printing Print Preview & Setup Headers & Footers Print Row/Column headings File Management Saving, Closing and opening files New Workbooks Good Working Practice Creating a Chart Creating Charts An explanation of different versions Course Price: Prices range from £74.00 – £96.00 For more details or any enquiries, please contact us on 01603 788950, or email [email protected]

Location: Carrowbreck House, 7 Carrowbreck Road, Norwich, NR6 5FA. This course has been designed to ensure that all employees are aware of their own safety and the safety of customers, contractors and the public. It is applicable in any workplace and the training can be adapted to meet specific needs. This course enables attendees to understand the principles of Health and Safety, contribute to any Health and Safety Management system, develop an understanding of the responsibilities placed on employers and employees, develop an understanding of hazard, risk and the main causes of harm to workers, acknowledge the importance of following systems, procedures and rules and understand how individual action can reduce risks to health and safety. Duration: One-day course (9:00am – 4:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Lunch provided: On full day training courses a sandwich/roll or salad lunch with crisps and cake or fruit will be provided. Refreshments will be available throughout the duration of this course. Please note that it is a requirement of the awarding body, that we need to see photographic proof of identity of each candidate before they can be entered into the exam, for example, passport, driving licence, student union card or work pass. Course Content Legislation Health Safety Welfare The workplace and workplace equipment Risk assessment Manual Handling Hazardous substances Ergonomics and work station design Transport and vehicles Noise and vibration Subject to passing a 20 question multiple choice exam paper delegates will gain the Level 2 Award in Health and Safety in the Workplace. You will be given a Health and Safety manual to take away and keep after the course for future reference. Course Cost – £100 – £110 per person. For any enquiries or more information, please contact us on 01603 788950 or email [email protected]

Location: Carrowbreck House, 7 Carrowbreck House, Norwich, NR6 5FA. This short course is for anyone starting-up or already running their own business who also has a working knowledge of spreadsheets. The course will show you how to record everything you need to meet the statutory requirements of HMRC using Excel spreadsheets. The documentation you need to keep and how to store it for easy retrieval will be explained. The submission of statutory returns will also be covered. Duration: One-day course (9:30am – 4:00pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available, plus a copy of any records you currently keep. Lunch provided: For full day training courses a lunch with sandwich or salad, crisps and cake or fruit will be provided. Refreshments will be available throughout the duration of this course. Course Content Register with HMRC as self-employed By telephone or post or online Self-Employed rules explained, Trading Year-end and Self-Assessment Tax Returns Spreadsheets for Income and Expenditure, Sales Invoices, Purchase Invoices and Statements, Customer and Supplier lists (ledgers) Bank Statements, Credit Card Statements, receipts for cash purchases and how to cross-reference these. Easy retrieval is important as HMRC may wish to inspect your records Equipment and materials you have already bought and will be used in your business Self-Assessment Tax Returns Course price: £74.00 – £96.00 For more information please call us on 01603 788950, or email [email protected]

Course Location: Carrowbreck House, 7 Carrowbreck Road, Norwich, NR6 5FA. The course is designed for users familiar with Word. It will provide trainees with the confidence, knowledge and practical experience to use Word as a desktop publishing tool, to create, format and print professional-looking documents. Delegates should have attended the Word Introduction course, or have equivalent Microsoft Word experience beforehand. Duration: One-day course (9:30am – 4:00pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Lunch provided: For full day training courses a sandwich lunch with crisps, cakes and fruit will be provided. Refreshments will be available throughout the duration of this course. Course Content A brief recap of general Word principles Font formatting Paragraph formatting Navigating around the document Selecting text Multi-level bullets and numbering Creating a multi-level bulleted/numbered list Changing/setting bullet points for each level Formatting numbers for each level Styles Using styles Applying styles to an existing document Creating a table of contents Tables Selecting rows, columns and cells within a table Drawing a table Borders, shading and formatting in a table Merging/splitting cells Converting tables to text Find and Replace Document Layout Page breaks Columns Sections Headers and Footers Using sections in headers and footers Page numbering Inserting fields Mail Merge Use word to combine a database and form letter Merge onto any size envelopes or labels Good Working Practice The Drawing Tools Auto shapes Layers Rotation Alignment Grouping AutoCorrect and AutoText How AutoCorrect works Adding AutoCorrect entries Removing AutoCorrect entries Using AutoText An explanation of different versions Course Costs: £74-£96pp For more details, contact us on 01630 788950 or email [email protected]