Member Event: Knowledge Discovery and Datamining Overview (1 day)

Venue: UEA London Campus, 102 Middlesex Street, London E1 7EZ

Knowledge Discovery and Datamining (KDD) will enable you to transform large amounts of collected data into knowledge that can drive business decisions. For example, insights into customer behaviour can be used for cross selling opportunities, to improve the customer experience or for targeted marketing campaigns.

Our 1 day course gives an overview of the main techniques for transforming data into knowledge and how these are used in businesses to drive profits.

At the end of the course, you will have:

• An introduction to the principles of datamining and analysis
• A detailed methodology for KDD
• An introduction to datamining software
• An understanding of the use of data mining and analysis in a business context

The course is structured to provide time to discuss potential datamining projects with other delegates and our consultants.

Course Cost The cost of this 1 day course is £296 inc. VAT (10% discount for UEA Alumni). Cost includes course materials, lunch and refreshments.

Registration To register, please complete our online application form. This may also be downloaded and returned to us at the address below. Please call +44 (0)1603 591578 to register by telephone.

More Information We can also deliver this course at an employer’s premises and would be happy to discuss details of this and any customisation.

Contact Us Sue Johnson Centre for Professional Development University of East Anglia Norwich Research Park Norwich NR4 7TJ

Tel: +44 (0) 1603 591578 Fax: +44 (0) 1603 591550 Email: [email protected]