Jumpstart Your Marketing

A one-day collaborative workshop for ambitious business owners

Whether you’re launching a new business, redefining your marketing strategy or preparing to introduce a new product or service, Jumpstart Your Marketing will help you build a clear direction for the months ahead.

Join me, Rechenda Smith, creator of The Marketing Shift™ Framework, for a practical, hands-on workshop where you’ll work alongside a small group of like-minded business owners to rethink your marketing, challenge your ideas and create a focused 90-day marketing roadmap.

This isn’t a day spent listening to presentations. It’s a collaborative working session where you’ll learn a proven marketing framework, apply it to your own business, share ideas with other business owners and leave with practical actions you can implement straight away.

Working through the five stages of The Marketing Shift™ Framework, you’ll review where your business is today, identify where you want to go and prioritise the marketing activities that will have the greatest impact over the next three months.

What you’ll leave with

• A practical 90-day marketing roadmap.

• A clear understanding of The Marketing Shift™ Framework.

• A content planner template.

• A marketing workbook called ‘The Log Book’.

• Clear marketing priorities for your business.

• Greater confidence in your marketing decisions.

• Practical tools and templates to take away.

• New ideas and perspectives from fellow business owners.

  
  

Workshop Agenda

9:30am – Welcome & Introductions

• Meet the group

• Introductions and networking

• Identify your biggest marketing challenge

• Introduction to The Marketing Shift™ Framework

10:00am – SEE: Check Your Mirrors

Audit & Discover

• Review where your marketing stands today.

• Identify what’s working, what’s not and where opportunities exist.

10:45am – Coffee Break

11:00am – SIMPLIFY: Choose Your Route

Clarify & Focus

• Define your ideal customers.

• Strengthen your positioning.

• Refine your messaging and value proposition.

12:00pm – STEER: Take the Wheel

Make Better Marketing Decisions

• Understand the customer journey.

• Decide which marketing channels deserve your time and investment.

• Prioritise your marketing activities.

12:45pm – Lunch & Networking

1:30pm – SHIFT: Accelerate

Build Your 90-Day Marketing Roadmap

• Create realistic marketing objectives.

• Develop campaign ideas.

• Plan practical actions for the next three months.

2:45pm – Coffee Break

3:00pm – SUSTAIN: Cruise Control

Measure & Improve

• Define your key success measures.

• Build accountability into your marketing.

• Finalise your roadmap.

3:45pm – Group Review & Next Steps

• Share your biggest takeaway.

• Q&A.

• Commit to your first actions.

4:00pm – Close

Who should attend?

This workshop is ideal for:

• Start-ups creating their first marketing plan.

• Established businesses looking to refresh or redefine their marketing.

• Businesses launching a new product or service.

• Business owners who want a clearer marketing direction and a practical roadmap for growth.

No marketing qualifications are needed – just a willingness to work on your business and collaborate with others.

Limited to just six business owners

To keep the workshop practical, collaborative and genuinely valuable, places are limited to just six attendees. This ensures everyone has the opportunity to ask questions, contribute ideas, receive personalised guidance and learn from each other’s experiences throughout the day.

Investment

£150 per person

Early Bird Offer – Save £30

Members of The Marketing Shift WhatsApp Community and Norfolk Chamber of Commerce can book for £120 when they reserve their place by 31 July 2026.

Only six places are available. Once they’re gone, bookings will close.