Member Event: How to do your own PR with Polly Robinson

• What is PR?
• Overview of the media
• What makes news?
• How to write a press release?
• How to build relationships with journalists?
• How to maximise the PR you receive?

After the workshop you will have:

1. Ideas for how to get your brand and product into the media
2. A template press release
3. Tips on how to approach journalists
4. Recommended tools to make your life easier

Get to know Polly Polly Robinson is a communications and PR expert who specialises in helping food & drink brands tell their story, raise awareness and build a presence in the media. Polly has led PR campaigns for a wide range of established and start-up food & drink businesses including Aspall, Hillfarm Oils, Hodmedod, Binary Botanical Beer, Small Giants, Parson’s Nose butchers, The Cookaway and Blushing Cook securing product reviews in the national lifestyle press, business features in the trade press and opinion pieces in the national newspapers and broadcast. She is currently running a PR campaign for the Broadland Food Innovation Project.

• Website
• @polly_robinson_coach
• LinkedIn