Member Event: Chadwicks Masterclass: Collaborative Growth Strategies – Leveraging Partnerships and Ecosystems for Sustainable Growth

Our final Autumn Masterclass delves into the power of collaboration for driving growth. It discusses various types of collaborative strategies, including strategic partnerships, co-branding, and innovation through collaboration. The session emphasizes the role of collaborative ecosystems in enhancing resilience and innovation, with case studies that demonstrate how partnerships can create significant value and competitive advantage.

Key Topics: Understanding Collaborative Growth:

• Defining collaborative growth and its role in modern business strategy. * Exploring the benefits of leveraging partnerships and ecosystems to drive sustainable growth. Types of Collaborative Strategies:

• Strategic Partnerships: Long-term alliances for mutual benefit. * Co-Branding: Joint product or service offerings that leverage the strengths of multiple brands. * Open Innovation: Collaborating with external entities like startups, universities, or even competitors to drive innovation. * Industry Consortia: Collaborations within industries to address common challenges. Building Strategic Partnerships:

• Key steps in forming and maintaining successful partnerships, including aligning objectives, defining roles, and maintaining communication. Innovation through Collaboration:

• How joint efforts in R&D and product development can lead to breakthrough innovations. Collaborative Ecosystems:

• Understanding ecosystems as networks of interconnected companies, suppliers, and partners that create and share value. Challenges in Collaborative Growth:

• Addressing the complexities of coordination, trust, and control in collaborative ventures. * Mitigation Strategies: Establishing clear governance structures, agreements, and trust-building measures.

Agenda Introductions Collaborative Growth Strategies Richard Ross Guest Speaker Clarke Willis Group discussions Questions and Close

Our Guest Speaker. Clarke Willis MBE, FRAgS.Clarke is Director of the Norfolk Food Enterprise Park which is developing major food processing facilities for the agrifood supply chain in the Eastern region.

The Masterclass will last around two hours with questions and be of interest to senior decision-makers in organisations that are keen to scale-up. Coffee or tea and exceptionally fine cake will be served.