Digital Marketing agency, Bigfork, have cooked upa new website for a frozen dessert manufacturer – Langtons. When creating the website, Langtons used high quality photography which is essential in selling and promoting their products. The new websiteuses the latest parallax scrolling effect design which you can see over onhttps://www.langtons.com
Bigfork – we make websites stand out
t: 01603 513080
The late great CEO of Apple, Steve Jobs, once said, “Hiring the best is your most important task.” It is more important now, in our current employment climate, than ever to make sure you are hiring the right person for the job. The cost of hiring a bad employee is most likely to outweigh their contribution value. Training someone who is not right for the job will result in a loss of productivity and could cost you a lot of money in the long run.
If you want to reduce the likelihood of employing the wrong person follow these simple tips;
Many employers will create a short and succinct description for the role they are looking to fill. However, a detailed description is more likely to attract the right person for the job, particularly if that person is already in a role.
What type of culture do you promote at work? A collaborative one? A normative one? Understanding your company’s culture is a very important aspect in hiring, as you need to evaluate whether or not your potential candidate will thrive in that environment.
Often the clock might be ticking and it is essential that you need a vacancy filled. It is important to make sure that you hire the right individual, if you have time on your side then use it. Rushing in to a hire can prove very costly in the long run if the employee does not work out.
Using a recruitment specialist, like HEAD|HUNTED Recruitment who specialise in head hunting and attracting the highest calibre of candidates, will maximise your chances of hiring the perfect candidate. HEAD|HUNTED use the latest tools and technology to narrow the applicant pool and carefully shortlist the most suitable candidates for our clients.
If you would like to ensure a successful hiring process, contact HEAD|HUNTED Recruitment. Here at HEAD|HUNTED we search for active and passive applicants to ensure that our clients receive the very best candidates available, not just those who are actively looking for a new role. Each potential employee will be met with by one of our skilled head-hunters and only the very best will be shortlisted to our clients. HEAD|HUNTED also offer a referencing and DBS service if needed to make the full recruitment process that bit easier for our clients.
Following these four simple tips will greatly expand your chances of hiring the best candidates for your business.
Millions of working days are lost every year due to workers suffering with back pain and many experts put this down to our increasing sedentary lifestyle. Indeed, statistics issued by the UK Statistics Authority show an increase in the number of sick days taken because of this chronic condition. In 2013 7.7 million days were lost to back pain, this figure rose to 9.96 million in 2014.
Office workers can spend 65-75% of their time at work sitting down – a recipe for an increase in back pain.
How can sit standing desks help reduce back pain?
Many people are unaware that sitting in the same position for long periods of time can be harmful. Prolonged sitting increases the pressure on your discs which results in increased disc wear and eventually pain. You’ve probably noticed that the longer you sit the more uncomfortable you become in your neck, upper and lower back. One of the main remedies experts recommend is to take frequent breaks from sitting down. Regular movement can be beneficial by relieving the pressure on your lower back. Standing up can help decrease the stress on your spine. The recommendation is that if you work at a desk you should spend a minimum of two hours on your feet. With a Flomotion height-adjustable sit-stand desk you can adjust your desk in seconds at the touch of a button. Leaving you free to switch between sitting and standing easily and quickly. Sit stand working can improve your health, well-being and work engagement. It can improve muscle tone and posture.
Flomotion can help you discover the power of movement, increase productivity and concentration, improve your health and well-being and reduce healthcare costs.
“The problems I suffer with my back are the result of an old skate boarding injury, it’s really improved since using the Flomotion sit-stand desk.”
Daniel Crawford – Type&Numbers
We offer a free two week trial of our sit standing desks. There are no hidden charges and delivery is free. So why not call us today on 01603 490054 and book your trial and see how our desks can benefit your back problems.
Our mission is your success.
Please contact JADER Ltd by email (preferred) on [email protected], or Telephone +44 (0)1508 518051 (please leave a message if no answer).
ABC Estates (https://www.abcestates.co.uk/) are a well-known Estate Agency based in North and Central London. Having approached Tudor Lodge Consultants in 2015, they were looking for Search Engine Optimisation (SEO) work. The intention and focus was to boost ABC’s presence and reputation online. By increasing and improving the amount and quality of content that ABC have, as well as going through and optimising all of the technical details and features throughout the site, the results have been extremely positive.
With a clean, slick brand image already in place, it was important to keep with their image and branding. Aldermartin, Baines & Cuthbert Estates are a well trusted estate agency throughout London, from Harrow in the north, all the way to Richmond in the south of the capital and beyond.
What SEO we have implemented
ABC Estates’ website benefited from a number of very clean, focused, white-hat SEO techniques. From only ranking on Google for a handful of search terms, they are now ranking for over 50 search terms and occupy the top positions for many of those searches including ‘sell a property,’ ‘let a property’ and ‘block management’
Their website now boasts a much more customer friendly face. With images, readable content and promotional videos, the site is going from strength to strength. Additionally, as a result of the high quality SEO, branding and content work carried out, ABC has seen their overall site speed increase across both desktop and mobile.
In addition, their website now features 15 specially made, bespoke landing pages, drawing in new customers and readers to their site in a way previously never achieved. These pages are not only fully optimised to the most modern day SEO standards, but they are filled with swathes of interesting, useful and informative content. We have also created around a dozen personalised videos for ABC Estates showing the branch, team members and surrounding area – making the site more friendly and personal to potential customers.
We are continuing to generate PR for the estate agent, which already appears regularly on LBC radio, we have gained press in local news, blog and property magazines.
We are pleased to have helped ABC build a solid foundation and look forward to growing the relationship in 2016.
The changes to the requirements and process for registering trademarks in the European Union that came into effect on 23 March 2016 will impact many brand owners with trademark rights in the region. The first key deadline of which companies need to be aware relates to changes to class headings.
As of 23 March 2016, the European Union Trademark Regulation (EU TM Regulation) entered into force as part of the so-called ‘Trademark Reform Package’. This date also marks the beginning of a six-month window to update class headings and specifications (via an article 28 (8) declaration).
Why might class headings need to be updated? Each EU TM contains a description of the goods and services for which the trademark is used, based on one or more class(es) of the Nice Classification System. Under the upcoming changes, owners of EU TMs filed under the Nice System prior to 22 June 2012 may be required to clarify which goods and services the trademark has been registered to protect, if that right is to remain valid under the new system. There is a six-month window, beginning 23 March 2016, in which rights owners can record necessary clarifications.
The requirement stems from the landmark judgment IP Translator (Court of Justice EU, 19 June 2012), which stipulates that all registered trademarks must be described in a sufficiently clear and precise manner to be valid. This has become known as the ‘means what it says’ approach; in other words, the chosen classification terms will be interpreted literally. Importantly, this approach is to be applied retrospectively to existing registrations that were filed prior to 22 June 2012.
Do the changes apply to you? If you are the holder of an EU TM, filed prior to 22 June 2012, and used the (entire) class heading(s) of the relevant class(es), please pay particular attention to the following:
The scope of protection of your EU TM will be dependant on the extent to which the goods and services, for which your EU TM is used, fall under the literal meaning of the class heading(s) of the relevant class(es). If the goods and services for which your EU TM is used do not fall under the literal meaning, you will need to take action by filing an article 28 (8) declaration.
For example: if an EU TM was filed for a boots brand in class 25 using the entire class heading ‘Clothing, footwear, headgear’, the scope of protection of the EU TM will be deemed to cover ‘boots’ as boots fall under the literal meaning of ‘footwear’. No action will be necessary.
However, if the trademark related to e.g. ‘inner soles for footwear’, then the goods will not be considered to fall under the literal meaning of the class heading and, therefore, will not fall under the scope of protection of your EU TM. In that instance, filing a declaration in which ‘inner soles’ are specifically designated, will be necessary.
Why file an article 28 (8) declaration? The reforms give EU TM holders the option to declare that: “their intention on the date of filing had been to seek protection in respect of goods or services beyond those covered by the literal meaning of the heading of that class (…)” by virtue of article 28 (8) of the EU TM Regulation.
By making an article 28 (8) declaration, an EU TM holder can preserve the (broad) scope of protection of an EU TM as intended on the date of filing. To achieve this effectively, the declaration must designate: all relevant goods and/or services for the class(es) concerned that do not fall within the literal meaning of the class heading, but are included in the so called ‘alphabetical list’ of the Nice Classification System (as per the edition of the Nice Classification that was in force at the date of filing).
When is the declaration due? An article 28 (8) declaration must be made within six months of the entry into force of the EU TM Regulation. If such a declaration is not made before 25 September 2016, the scope of protection of an EU TM will be limited to the literal meaning of the class heading(s) that is/are used. The transitional period cannot be extended.
In summary The EU’s Trademark Reform Package may have major implications for the scope of protection of your EU TM. Therefore, please consider:
Vague terms We also would like to take this opportunity to remind you of the importance of specifying possible ‘vague terms’ in the description of the goods and services of your EU TM.
In response to the IP Translator requirement of clarity and precision, trademark authorities have compiled a list with terms that by definition are considered to be ‘too vague’ to meet the requirement. If one or more of these vague term(s) have been used in your EU TM application, it is very important to specify these terms if you are to continue to be able to enforce your trademark rights regarding the goods or services affected. This must be done by form as per article 50 of the EU TM Regulation. Although no specific time limit is applicable, it is advisable to amend the relevant terms as soon as possible.
Digital marketing refers to the type of promotion for your business that is done in the online environment. If you have a website, a blog, a social media account for your business or send emails to your customers, you are already doing digital marketing.
The job is to find out what you are doing and how you are doing it, and then to make some minor (or occasionally major) changes to make your efforts more successful. We have decades of experience in house in the digital marketing field, and specialist knowledge in all areas of online promotion to help you achieve your dreams.
Digital marketing involves:
SEO: Your lovely flashy website is worth nothing to you if people can’t find it. With our SEO services, we can get you to page one of Google for the most relevant search terms for your company, helping more people find you and getting more traffic to your website. Social media: Are you on Facebook? What about Twitter? Should you be using Pinterest, Instagram or LinkedIn? What about Tumblr, Foursquare and Reddit? The number and complexity of social networking platforms can be daunting to say the least. In order to increase the efficiency of your time spent socially marketing your brand, you need input from experts like us.Website design and development: Whether you need a brand new website for a new business or product, or want to revamp your existing web presence, our web designers can help. We offer affordable starter packages for new businesses including hosting, and also have the capabilities to build huge ecommerce websites featuring thousands of products.Email marketing: Email is still one of the most powerful ways to reach out to your customers. Get it right, and you’ll develop brand loyalty, customer referrals and ultimately, more sales. But get it wrong and you could be doomed to the ‘junk’ folder forever. Talk to us about our email marketing to get it right first time, and every time.Branding: From logo designto a complete branding strategy for your business, our professional business consultants can help uncover the colours and images that best represent your brand. Building a brand is so much more than just a logo, so let us help you create something you’ll be proud of forever.
With all of these techniques combined digital marketing can put your business out there in order to sell your product and represent what you stand for businesswise.
You would be forgiven for thinking that we, as office designers, would suggest that every office invests in lavish accessories, bright feature walls and luxurious office furniture to create an inspirational workplace. In reality, inspiration is relative, and how it is achieved depends very much on your line of work. For many, quirks like slides and football tables work well, but creating an exuberant workspace isn’t always practical; science labs and food preparation areas need exacting levels of hygiene and space to work. This could be the complete opposite again to a home worker writing a novel, who may be more concerned with visual stimulation and maximising a small space. The key toplanning youroffice refurbishment or fit-outis to understand how your workspace will work for you, your employees, and your clients or customers.
Once you have created the perfect office for your business, you can reap the rewards of your investment.
Improved Efficiency and more creativity
Inspirational offices are not just for IT based jobs and marketing giants; creating pride in the workplace, in any industry, reinforces pride in the task being undertaken within it. When people are taking care of their surroundings, the quality of their work should see an upturn, meaning less rework and more efficiency. If you work in a creative industry, thought-provoking design and features can aid creativity and reduce down-time.
Reduced Stress Levels
With stress absences so high in the UK, an investment in your office interior can also be an investment in attendance. Whilst we can’t all spend the kind of money that Google does, with Doctors on hand and private masseuses, a little goes a long way. Well-designed break out spaces with hot drink making facilities and a relaxing environment in which to spend breaks and lunches won’t break the bank, but could improve your team’s wellbeing. Don’t forget to create private space too, even if your office is open-plan – some employees may prefer to receive feedback away from prying ears and potentially stress-inducing embarrassment.
Increased Staff Retention
Staff retention is also a great bonus feature of a well-designed office, for similar reasons to the working environment reducing absences. The average employee spends 40+ hours a week at work and if you can create a space that they’re happy to be in, you’re also making it harder for your competitors to attract your most valuable asset.
Increased Customer Perception
Another great benefit of creating the right environment to represent your business is the marketing effect this will have on visiting clients or customers; your inspirational office can do half of the talking for you. If you’re studious and precise in your work, create that environment within your workspace. If you’re fun and daring, make it impossible to ignore within your offices. Whatever your business’ USP, make your workspace shout it from the rooftops!
With such compelling benefits, investing in an inspirational workplace is becoming an essential part of business.
If you’re not sure how you can make your office space work for you and your budget, why not get in touch with the office designers at Bluespace Ltd.
Introduction
First of all, remember the purpose of a curriculum vitae (CV) is to help get you to an interview*. Therefore its contents must be targeted, focussed and error free, and it should not be longer than two pages.
Second, it should be set up in the generally accepted format for CVs unless the firm requires it to be in their own particular format or on a specified template.
Third, if printed, it should be printed on plain, high quality, white paper using a common 12 size font such as Times New Roman, Arial or Calibri. It should preferably not contain any underlining, italic script or odd symbols in the event it might be scanned and therefore confuse the scanning software to your detriment. Bolding is acceptable but should be limited to headings.
* Avoid using the word “résumé” which is used in America.
What your CV should contain
The information that is contained on your CV only needs to be what is required for the reader to quickly make up their mind whether you are worth interviewing or not. Generally speaking, this means your CV should include:
It is not necessary for your document to list referees or interests unless you think either will directly contribute to the overall aim of securing you an interview.
Your contact details
Your contact details should be easy to find and include a telephone number and an email address as a minimum. Typically this information is placed at the top of the first page a bit like a business letter header. It should not be on any subsequent pages.
Your “work experience” section
In this section of your CV you should show the month and year, job title and firmof each job you have had in reverse chronological order. It should be in this order because the reader is more likely to base a decision to interview you on what you have been doing recently. If you have had more than 10 years’ experience, you may not need to show much more than the last 10 years (unless it is relevant). Under each job, you only need to include the parts of your work experience that are relevant to the position you are applying for. If the firm/recruitment agent you are applying to has a detailed job advertisement or job description, match your experience to that description where applicable and use of some of the same wording if appropriate. It helps to include any specific facts or figures, if you can, to highlight the overall commercial value of the work that you do. Finally, the judicious use of bullets can help the professional look of this section.
Your “education” section
Your education section should also be in reverse chronological order (because the reader is usually more interested in what you have done recently). You only need to go back as far as necessary; this might mean stating your GCSE and A level grades (or equivalent), or omitting them, depending on the context. Include any awards you might have received if relevant.
“Skills”, “interests” and “other” sections
You have to decide which of these sections you want to include or possibly combine.
What your CV does not need
A large number of candidates, for some reason, take up additional space in their document with irrelevant or generic information. Let’s look at some examples:
Irrelevant information
This includes anything in your document which is not directly contributing to the sole aim of securing you an interview. For example, writing at the top of your document that it is a “curriculum vitae” arguably is obvious. Equally, writing that your referees are “available on request” is not a valuable statement insofar as it is unlikely to sway the reader either way, and therefore should be omitted. If you are applying for a position as a solicitor, you do not need to detail half a page about irrelevant experience that you have had at some point in the past. If you are returning to practice after a career break, you do not need to include vast amounts of detail about what you did during your career break, unless directly relevant. The more irrelevant information you list on your document, the more it detracts from the detail that is contributing to the aim of achieving an interview. The more irrelevant information you have on your CV, the more the reader might be persuaded that you are not capable of communicating relevant information succinctly.
Generic information
Taking up valuable space with generic information is likely to be wasting the reader’s time (if indeed they bother to read it). Examplesof generic information arestating that you are able to “work well both in a team environment and individually” or possessing “the ability to work to tight deadlines” – without providing any examples. Without evidence of how these directly relate to the position you have applied for, they are useless statements which are unlikely to persuade the reader to interview you.
Some other CV errors
The following are some other CV errors we have noticed:
Since it is hard to spot errors yourself, it is best if someone else reviews or checks your CV before you submit it.
Get in touch
For full guidance on your (legal sector) CV and an example, even if you plan to apply directly to a firm rather than using us, get in touch. We will be pleased to look through your document and provide you with any tips which may make the difference between securing an interview and not.
We are contactable on 01603 516261 or 07960 743650. Email[email protected]. Website:www.olsenrecruitment.com
For the full article go to:https://www.linkedin.com/pulse/curriculum-vitae-cv-tips-anna-godfrey?pub…
A website is the face of your business in the virtual world. With the world moving towards a digital age, the internet has gained precedence in all aspects of business. Whether it is selling products online or reaching out to your customers, you are expected to build a personality for your brand that consumers will love to engage with. You could either go the DIY route or opt for professional solution by hiring a website design company. Regardless of what you choose, there is a whole lot to having a successful website than just smooth navigation and fancy interface. Here is a list of things that will help acquaint you with the areas that are essential:
Content Management System: Content management systems make it easy to manage a website without having any coding knowledge. It keeps the control in the hands of the website owner rather than relying on web designers to maintain it. However, it does take a professional service if you wish to make a stunning site. A web designer builds a website that is as easy to navigate and browse for the site owner as it is for the customers. It is easier to add, delete, edit, and upload content with CMS and it offers amazing options for front end development.
eCommerce: If you sell products, considering having an eCommerce site that could result in boom for your business. The internet is increasingly becoming a popular market place. A professional website design company is best equipped to help you make the most of this opportunity. There are a number of eCommerce applications and web solutions available that could be developed into full fledged shopping portals. Choose a service with substantial experience in developing eCommerce sites. It should help you get a piece of the internet shopping pie. Whether you have hundreds of products to sell or just starting out with a few pieces of merchandise, this is surely the way to go.
Search Engine Optimisation: Website design does not end with great looks and ease of use. Search engine optimisation is one of the foundations of getting your site noticed. With millions of websites vying for customer’s attention, SEO is what helps you reach your target audience. Optimising your website to be search friendly and creating a robust strategy for offsite SEO is essential to scale the heights of search rankings. Find a professional service that knows the in and out of SEO strategies and rankings in search engines. From algorithm updates to content marketing, you need a vendor who delivers on all aspects.
The aforementioned services are the foundation of a good web development strategy. These should help you choose the best company offering web design Norwich. The experience, reputation, portfolio, and success rate is what matters when you hire services of any company. Keep this in mind and you will have the better part of the bargain. Do not forget that a dynamic and comprehensive website design is the key to success in the virtual world.
Competition for jobs has never been fiercer, and in some cases you may be up against hundreds of other applicants. Some of these applicants will have better educational qualifications than you, others may have more relevant experience, and some may even know someone “on the inside”.
How do you make sure your application makes you stand out from the crowd? What happens next when you get through the paper sift? How will you leave a lasting impression after interview? What can you expect once you’re in your dream job?
Be like a Unicorn, be captivating, be brave and have a point.
Be Captivating
Recruiters have to read countless, monotonous, repetitive applications and CVs before they find a gem. Try and avoid falling into the trap of being “very enthusiastic”, “an excellent team player who can work independently”, or “highly motivated”. Everyone has these qualities listed on their CV. Stand out and capture the recruiter’s interest by explaining your motivation for applying – “I’ve proven my motivation to be a Deep Sea Diver by obtaining additional formal qualifications, demonstrating my ability and desire for safer and more efficient diving”.
On your CV make sure you have provided interesting and relevant examples of your skills. The more unique, the greater the chances the recruiter will shortlist you.
The 5 Ps
So you have successfully been shortlisted and you’re now going to an interview, congratulations! Now you need to make sure you are prepared. Ask yourself the following questions:
Who is the interviewer? Can you find them on the company website or LinkedIn? Do you know where your interview is? Leave plenty of travel time and have a back-up plan. Has your chosen sector/ company/ employer been in the news recently? Find out as much current information as you can. Can you remember your relevant examples and “soundbites” of interesting information?
Nerves are to be expected, and this kind of good stress pushes you to be the best you can be. By preparing well you will be confident and give an excellent account of yourself.
Proper Preparation Prevents Poor Performance.
Be Brave
Interview day has come! You’re prepared, you have arrived on time, you look smart. This is your opportunity to sell yourself and demonstrate why you are the perfect fit for the role. It is also your opportunity to interview the interviewer and ensure the company is right for you.
Use your research to express well-informed opinions, participate in a conversation and ask your own questions. Be modest and recognise you still have a lot to learn. Even though you’re nervous, focus those nerves and think positively. A good recruiter shouldn’t let nerves go against you – they’ll be looking for how you express yourself and whether you would “fit” in their company.
A few words from Kirsty von Malaisé
Kirsty is the Headmistress of Norwich High School for Girls, which is where I went to school and she was kind enough to give us a few words of her thoughts on careers from an educational perspective.
“In choosing a career, it is really important that you know yourself: your strengths – what makes you you! – What you are passionate about, and also what kind of work is likely to leave you less excited. Make the most of opportunities at school to explore options, throwing yourself into challenges, as this is a good way to discover those real strengths and passions.
Once you have that knowledge, ask lots of questions from people who have journeyed before you- your school’s alumni networks will help here- and create opportunities yourself where you can. People are usually generous in helping others understand their line of work, so once you know what you would like to gain experience of, make requests!”
The Moment of Truth
You’ve done it! You’ve been offered your dream role and the nerve-wracking first day has arrived. You can never be too overdressed on your first day, so play it safe and be smart.
Demonstrate your willingness to learn, ask questions and be interested in all aspects of the role. Depending on your experience, you may have to carry out some pretty mundane tasks before you’re “let loose”. Try not to let this get you down; you’re being tested to see what you can handle. Carry out each task with your best efforts but don’t be afraid to challenge the status quo.
Just remember – You deserve this.
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Some more advice/assistance for those who may be trying to plough through the digital marketing landscape unaided and with little or no budget:
As we see less and less inclination for Google to rank a site with little value, or no brand loyalty, and presumably pushing you toward spending money on Adwords – Google made £3.2 billion on Adwords revenue in the UK in 2013 alone!. You may like to look at how you place your content. There are some social bookmarking sites you may not be aware of, but ones which can assist you including:
instructables.com storify.com Pearltrees – free web-based social media app LiveJournal
All will allow you to post content and to link back to your website, which in turn will give it a boost.
Because of the popularity of these sites in our profession, it may take Google a while to see this once posted, but it will happen, and it will improve your search engine standing.
Hope that helps.