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Hatch Brenner’s Drama Venue Sponsorship at Norwich Theatre Royal to include Caroline’s Kitchen

Hatch Brenner Solicitors has announced a new production in their drama venue sponsorship at Norwich Theatre Royal. 

Caroline’s Kitchen, a comedy by Torben Betts and directed by Alastair Whatley, arrives in Norwich from Wednesday 6 – Saturday 9 March. 

Caroline Mortimer, played by Caroline Langrishe (Lovejoy, Judge John Deed), is the nation’s favourite TV cook. In the glow of the studio lights, she has it all – a sparkling career, a big house, a (golf) loving husband, smart kids and the best kitchen money can buy. But when the camera turns off the truth comes out and when an unexpected guest disrupts a night of celebration there is more to spill than the wine … Welcome to Caroline’s Kitchen…

‘The comedy simmers’ DAILY MAIL (CRITIC’S CHOICE) ★★★★

‘It is an acerbic, often laugh-out-loud take on marriage, privilege and class, and it is well worth a ticket to see the ending alone, because reader, I gasped.’ WESTEND WILMA ★★★★

‘Makes you laugh when you really think you shouldn’t…  it’s hilarious’ JENNI MURRAY, RADIO 4

Hatch Brenner’s drama venue sponsorship of Caroline’s Kitchen follows the sad news that the forthcoming tour of To Kill A Mockingbird has been cancelled by the producers.

Dawn Parkes, Hatch Brenner Managing Partner, commented: “I am very much looking forward to seeing Caroline’s Kitchen this March with a group of colleagues and business contacts. I understand the show arrives in Norwich direct from a hit London run, and ahead of a New York transfer so I imagine the quality of the production will be exceptional.”   

More details can be found at Norwich Theatre Royal

 

Image credit: Sam Taylor

How to use social media for your business

Businesses of all sizes can benefit from using social media, but talking about their own company is not always the most thrilling thing to be talking about or posting. Sure, if you work in the food or fashion industry, there are a lot of interesting photos you can add and find different ways to engage with your customers. But for more financial stories and B2B customers, talking about car insurance or plastic machinery can be very uneventful. With this in mind, Tudor Lodge give some tips to jazz up your social media.

Talk about your staff

Staff love to be appreciated – its common sense. Posting work profiles or interesting stories about staff is likely to get engagement. Not just by existing followers who are keen to learn more about your brand, but also their own friends and family who want to show their support. Funny stories, likes and dislikes or even individual interviews can go down well and always be sure to use a strong image of the person.

Talk about your clients

No need to constantly boost about your success, but talk about how you are helping your clients, making their lives easier or what you are sharing together. This not only says who your clients are which can get competitors or new business engaged, but also shows the quality and potential of your work. Again, you must use a strong and engaging photo because people respond well to other people’s faces on social media.

Do charity work

Social media is a great reason to do charity work if there ever was one, because it gives you an opportunity to do good things and share those positive connotations of charity work. This includes being involved in fun runs, donating to children, developing countries or something related to animals. This is a great thing to do with Facebook stories or Instagram stories, as per this guide here on How businesses use Instagram stories.

Competitions and giveaways

In the b2c world, giveaways and competitions are always good ways to encourage new users and customers. Ideally, try get existing customers to invite new ones and reward them too, through points, referral systems or other discounts.

Hone Your Business Skills through Hobbies

The benefits of having a hobby go far beyond personal happiness and well-being, and it’s crucial to recognise because it often goes unnoticed as we sharpen up our skill set without even realising it. These skills will not only serve you well in life but also, in business or your work. In my experience, having a multitude of hobbies has allowed me to develop some incredible skills that have helped me to flourish in the business space. In doing so, you too will hone skills that allow you to become a successful and award-winning business leader.

From making analytical predictions to communicating as a unit and learning how to manage your time and money better, as well as understanding how to rate your performance to achieve wider success, here are the business skills you could hone by taking part in certain pastimes.

Communication Skills

Hobbies exist due to a community gravitating around a shared interest, and while not all activities are especially social and instead, solitary, they do still all involve an extensive amount of communication, as evidenced by the amount of time spent either talking, writing, chatting and debating with like-minded individuals. When talking about hobbies, there is no pressure, but instead, fun and entertainment, which makes communication seem quite easy. It is also critical in some activities. Take football. It’s a team game that many boys and girls begin to play from a young age, but how successful can a team be if their communication is almost non-existent? The same is true of business.

These days, it is more and more commonplace for companies to operate on a remote basis, with a workforce spread out internationally. In this case, there are many instant messaging services that allow communication to carry on unimpacted by not having a shared workspace. That said, most operations are still office-based but are as reliant on communication, so pick a game that requires such a skill. Team games work as excellent communication games that also help develop colleague bonding.

Competition and Competitive Spirit

Most hobbies and pursuits require their participants to have a competitive spirit. Chess is one such complex game that will help to teach you a skill set that translates easily to the business world. Imagine setting up your first business and needing to predict and forecast certain outcomes. But it almost goes without saying that chess requires a serious and strong competitive edge. Because of this, it is vital that players nurture an urge to win and never-say-lose mentality as well as a self-belief that allows them to deliver results under pressure. Playing poker, a game of incomplete information, can also be a teaching tool for business.

After all, making calculated moves are often required despite the lack of knowing what comes next. Likewise, you face the same uncertainty in business where you don’t know the extent of your competitors’ plans or even what your customers will do next. Because of this, you must maximise what you can with the information available. You may even learn to read when your rivals bluff, and when it’s time for you to fold and come up with a new plan of action.

Coping with Losing

In life, as in business, coping with defeat is a much-needed ability. After all, mental toughness is vital and imperative for anyone chasing success. However, in all competitions, it is likely you will taste defeat at some point. In games like tennis and golf or even darts, the chances of correcting a bad result come quickly as the next set, hole or leg is only moments away, allowing for instant resolution so long as you keep your head. The same is almost true of poker, as another hand is usually only minutes from starting, and yet, because of the financial threats of the game, many people suffer from what is known in poker circles as ’tilt’ where they lose their cool and make incorrect and rash moves, which almost always leads to defeat.

As such, many view a game of Texas Hold ’em, a variant of poker in which your aim is to bankrupt your opponents and take their money by lying and being deceitful, as similar to the reading of stocks of shares and making correct predictions. Most hobbies do require some amount of financial management, so a game like Omaha Hi-Lo is better for teaching you how to guard your money, assess profits and generally, work with a budget, all of which will be excellent for your business.

Patience is Key

Let’s face it: learning a new skill takes time, and it is all too easy to get frustrated and give up if things don’t go well immediately. But a good sport is all about persistence, and it’s easy to pick one that you could play and improve your patience skills. Regarding sports, a game like cricket played out over a long time sometimes days even is a perfect patience builder. Or give bridge a try. It’s another strategical card game and an extreme, mental sport, even more in-depth than poker. After all, that is what patience is all about, preparing to invest time and resources for future benefit. Benefit that you should soon feel in the boardroom if you apply your new skills to your work.

Hatch Brenner supports Cruse Bereavement Care

Norwich solicitors firm Hatch Brenner is supporting local charity Norwich & Central Norfolk Cruse Bereavement Care as they hold an informal networking breakfast on Thursday 14 March.

The Business Breakfast, to be held at the Assembly House on Theatre Street, is a chance for representatives from local businesses to discover more about the work of the charity, how they help, and why bereavement support is so important for each individual the charity supports.

Becky Bushell, Norwich & Central Norfolk Cruse Bereavement Care fundraiser commented: “We are looking forward to holding our next Business Breakfast at the Assembly House in association with our long-term community partner Hatch Brenner Solicitors. It will be great to see familiar faces from the business community, as well as to introduce our work to new professionals. Support from the local community is vital in allowing us to operate and provide specialist support via our highly trained volunteers.”

Dawn Parkes, Hatch Brenner Managing Partner, added: “Through our partnership with Norwich & Central Norfolk Cruse Bereavement Care, we have seen first-hand how committed the team are in caring about and understanding the needs associated with bereavement. Cruse is often the only place people have to turn to when someone has died. The Business Breakfast is a good opportunity for the charity to showcase their work. It will be lovely to network with contacts and friends from the local community and to enjoy some delicious breakfast thanks to our neighbours at the Assembly House.”

For further information or to book your place at the Business Breakfast, please contact Becky Bushell at [email protected] or call 07392 080 994.

The Business Breakfast is on Thursday 14 March, 8am – 930am, with a suggested £10 per person donation to the charity.

Norwich & Central Norfolk Cruse Bereavement Care, 68 St Augustine’s Street, Norwich. NR3 3AD.

Getting Techie With Eskenzi

We were delighted to be approached by Eskenzi PR, a specialist PR agency that focuses on tech and cybersecurity across the UK and the globe. The role of tech PR is crucial to push out industry updates including changes in regulation, legal implications and other news stories such as hacking. Eskenzi PR have emerged as one of the leaders in this space and their work for the community and enterprise has been acknowledged with The Queen’s Award.

How We Approached Their Site

Carrying out an SEO campaign, we always start by confirming all the keywords that the client wishes to target. In this case, it included things like tech pr company, cybersecurity PR and PR agency London. Next, we have to incorporate all these keywords into the site, either through dedicated landing pages or putting the keywords onto prominent pages such as the homepage or services page. These words are incorporated in the content or better, the meta-title and main h1 heading, so this is weighted far more by Google.

Clean Up of The Site

We always insist on carrying out a clean up of the site in month 1. Using tools such as Screaming Frog and SEMrush, we are able to identify a number of things that need to be fixed, looking at the 189 pages on the website. This includes optimising every meta-title, meta-description, h1, images with alt-text, internal links, sitemap, robots txt and more. This achieves to make the site easily to index by Google and a much cleaner navigation for the user.

Link Building

Eskenzi PR have already generated natural links through their awards and working in the PR space. Our role was to take this up a level by getting links specifically from tech and marketing websites, including TechRound, Talk Business and more. The idea is make the site’s backlink profile to be very relevant to tech and PR and also have strong links and not just those on directories and blogs.

We have seen strong progress in the first month and are excited about taking the firm to the next level. 

Landlords – if your tenant wants to leave, you need to know your rights…

As it has been well publicised in the press, times are tough. Well-established operators are taking the decision to close shops, leaving landlords in potentially tricky positions. In Norwich, high profile operators such as Toys R Us and Jamie’s Italian have taken decisions to close their doors.  With some tenants looking to leave, landlords need to know their rights.

If a tenant wants to vacate their property during their lease term, then this is normally done in one of three ways.  

  • Insolvency. This is a big topic and one that I am able to advise on, but so much will depend on the specific details of any case. Unfortunately, the reality is that if a tenant has entered insolvency proceedings there is little a landlord can do.
  • Break Clauses. Break Clauses are common in modern commercial leases and enable a tenant to terminate their lease early.  Notice requirements in Break Clauses are important and missing a deadline by even a day can render a Break notice unenforceable. Most Break Clauses are conditional; if these conditions are fulfilled then the tenant may vacate. Note that any ‘pre-break liabilities’ remain and a landlord will still have the right to pursue the tenant for these. The most common conditions are:
    • The tenant having complied with the terms of the lease (such as repairing covenants) 
    • Not less than 6 months’ notice must be given
    • Tenant must be up to date with their rent. 
  • Assignment. Most leases contain the right for a tenant to assign (transfer) their lease to a new tenant, but in most cases the landlord’s consent is needed.  A landlord must act reasonably in considering a consent application, which involves carrying out due diligence on the proposed new tenant to make sure that they are of a financial position to comply with the terms of the lease. Leases often contain rights for a landlord to request rent deposits or further guarantees as a condition of the landlord’s consent to assign, albeit there are obligations on the landlords to behave reasonably in considering an application – and reasons must be given if consent is to be withheld.  

As re-letting property has become harder in recent months, it is important that a landlord knows their rights and takes appropriate action.  

Archant Local Impact: Make social media work for you

Social Media can be an emotive subject for business owners. Getting new customers to your business from social media isn’t easy – it isn’t just a case of setting up your Facebook account and the cash pours in… so that isn’t the dream that we are going to sell! Some business owners we speak to are utterly frustrated by social, however, it really isn’t optional anymore. Your business needs social media. Whatever kind of business you are in, your potential customers are using social media. Social media has become a platform of recommendations and word of mouth. Social media content appears high in search results and it has become an expectation that a business will talk to its customers in some way on social media. My best advice to the SME with social media is work smart, pick the most relevant platform and apply all of your social effort there. Setting up an account on Facebook, Youtube, Twitter, Instagram and Snapchat is pointless if you don’t use half of them or all of the content you post is exactly the same. If you leave an account inactive and a potential customer finds it, you might look like you aren’t in business any more. No Instagram account is better than one that hasn’t had anything added for 10 months. Pick one, stick to it, fill it with things your customers will find interesting and enjoy. What is the right social media for you? I suppose this really starts with the question “What do your customers want?” Think about your customers’ interests, think about what they want to see, what do they watch, read and like? If you build a ‘profile’ of your typical customer then you can try to match it to the typical user for a social media platform. It will also help you to understand the sort of content to post. By way of an example a florist in a trendy part of town might reach more relevant people with beautiful photos and video on Instagram than they would with blog style posting on Facebook. If you want advice and help with social media, why not contact us today? Email [email protected] or call 03331 365390.

Getting Focused With Washrooms

Following the success of our campaign with their sister company, Trovex, we were approached by Focus Washrooms to help them rank better organically online for a range of keywords relating to commercial washrooms and bathrooms in the UK. Whether it is a shopping centre, school, hospital, there is an opportunity for providing a number of hygienic basins, toilets and cubicles for the general public to use.

The result of ranking higher on Google for Focus Washrooms can achieve greater brand awareness, new client acquisition and significant growth for the company, especially for keywords such as commercial washrooms

How We Approached The Campaign

Keyword Research

We started by sitting down with the client with the head offices in both Hatfield and Norfolk. We selected around 30 key terms to target on Google, so we can optimise accordingly for when people type these words or phrases in. Some of the words were very technical, including cladding, encapsulated doors and panelling and not something that our team had exposure to previously. 

We took this list of keywords and then integrated them naturally into the website, with some on existing pages and creating specific new landing pages for others. Ideally, to rank a keyword on Google, it needs to be present somewhere, and if mentioned in the meta-title and URL, this is best practice.

Site Clean-Up

In the first month, we carried out a thorough site clean up of all pages on the website. This included meta-titles, meta descriptions, h1 headings, image alt text, internal linking, sitemap optimisation and removing crawl errors and broken links. We accessed this information using tools like Screaming Frog and SEMrush which are both paid for – and they give you analysis of every page on the website and suggestions accordingly.

Link-Building

Still key to the Google search algorithm is having good quality links pointing to your website. This strengthens your domain and shows that you are being recommended by other sources around the web. We have reached out to different news sites and websites relating to health and business to show that Focus Washrooms is relevant in the industry. Over time, we need to ramp this up with more interviews, press releases and useful guides on their site that will naturally acquire good links.

Whilst it is still early days, we are very excited about this campaign and look forward to seeing positive results!

New Year, New Energy Health Check

A resolution is a decision to do something differently to bring about positive change. Usually they tend to take more of a personal nature, whether that’s to exercise more or eat healthier (you can view the swan’s own resolutions here), but it can also be important to think about it from a business perspective.

As we plan for the year ahead it’s a good time to reflect on progress, plan how we want to grow our businesses and set goals. Many of us focus on improving efficiency, reducing costs, increasing employee engagement or want to expand our knowledge and skillset (one on the list for Indigo Swan).

In order to help us achieve our targets it’s essential to review our development regularly. As we enter the second month of 2019 many of us will be wanting to make sure we are on track to reach our ‘business resolutions’ and find ways to ensure that by the end of the year we accomplish our objectives.

If improving efficiency or reducing costs feature on your plan, then an energy health check has the potential to benefit your business. Reviewing your utility usage has never been more convenient and there are many simple energy saving solutions which can help you to reduce your energy usage. Let us help you to identify those areas which would be of greatest value to your business.

Philippa Bindley, Head of Customer Experience at Norfolk Chamber:

“We hadn’t looked at our energy spends for some time and we’d heard great things about Indigo Swan, so we asked them to run an energy health check to help us get a better understanding of how rates are calculated. The whole process was very easy and straight forward. We were given a friendly, dedicated account manager who was able to answer our questions quickly and efficiently. Not only did the health check save us money but we were also given some useful insights into how the energy market works. We only rent part of our building so it’s excellent to be able to take control of our spending.”

Do you know if your energy contracts and spends are in good order? Are your contracts coming to an end and you want to make sure you are on the most competitive rates? Or are you fixed into your energy contract until later this year, but still want to make sure you are with the best supplier for your needs when they end?

It won’t cost you a penny and we only need a few details from you to get started. We can then benchmark your consumption against the typical and best in class consumption based on national data giving you an instant idea of potential energy and cost savings.

Our energy health check includes:

  • An audit of your current contract terms
  • A review your energy consumption
  • A review your current energy spends
  • Detailed checks to make sure all your relevant agreements are correct and contracted
  • A discussion around your company’s long-term energy strategy

We offer lots of tools and knowhow at Indigo Swan to help people make better business decisions about their energy. Get in touch on 01603625522 or email [email protected] to find out more about how we could help benefit your business.

For more information on our free energy health check service here.

Exclusive offer for Chamber members

Indigo Swan have been a member of the Norfolk Chamber for years and appreciate the opportunities for networking and collaboration that the membership brings.

As a Chamber member, you can receive £500 of free products to help with your energy management. You can choose from a range of products to suit your business size, and your energy goals

You can find out more about Chamber Energy scheme here.

We can advise you on how to spend the £500, but the choice is yours! Give us a call on 01603625522 or email [email protected] if you want to discuss further.

‘The next generation of female leaders need to be empowered to take their rightful position’

We were delighted to welcome Fiona Ryder, President of the Norfolk Chamber of Commerce, as our guest speaker for the Women’s Leadership Programme Sponsors’ Dinner on Wednesday 30thJanuary.

As one of only two women to ever hold the office of President at the Norfolk Chamber of Commerce, in her inaugural speech Fiona expressed her desire to promote the modernisation of corporate culture and boardrooms to ensure better economic outcomes. As a real champion of initiatives that effect positive change for our region, the award-winning entrepreneur, mother of three and prominent business leader was an inspiring guest.

We also took the opportunity to interview Fiona and share more about her career progression, her new role as president of the Chamber and her ambitions to help businesses recognise where they may be limiting their economic growth by conscious or unconscious bias.

  1. Can you tell us a little about yourself?

I started my first company at the age of 26 and I’ve since grown several successful businesses including The Cube Group of Companies, an in-store audio visual and marketing business for high street retailers, which I sold for a seven-figure sum to a plc in 2006. Many local people will be familiar with my role as the founding Managing Director of Mustard TV. Being involved from the start meant developing the local TV station from scratch, including writing the winning bid to secure the licence from Ofcom.

I’m currently the Managing Director of TCD Media, a broadcast and digital production company based in Norfolk. Alongside this, I hold a range of Non-Executive Director positions including the Ipswich Building Society and the Norfolk Chamber of Commerce. I’m a Fellow of the Royal Society of Arts and Honorary Treasurer of the Royal Television Society (East).

  1. Why did you agree to speak at the Women’s Leadership Programme event in January?

I know it can be hard to deal with prejudice and negative stereotypes of women in the workplace, whether it is conscious or unconscious bias in a culture where women are still largely the ones to take career breaks while raising a family. The next generation of female leaders need to be empowered to take their rightful positions. I hope that by sharing some of my own experiences, I will be able to help embolden and motivate more women to progress up the career ladder.

  1. What are the biggest challenges facing female professionals in our region?

We still face a gender imbalance within the senior management teams and boards of our region’s organisations. In fact we are approximately seven years behind the FTSE 350 in terms of gender diversity on boards. There are so many positive business benefits to boards which are gender balanced and I want to encourage meritocracies, where people are selected as business leaders based on their merit, whatever their gender or background.

  1. What do you think stops female professionals from aspiring to progress to senior management or board level roles?

Women can unintentionally hold themselves back from progressing up the career ladder because of a tendency to be more modest about their achievements. As a result they are not always as good at putting themselves forward for promotions. They need to have the confidence to go for it and not simply hope that hard work will get them noticed.

  1. How do you think training programmes, like the Women’s Leadership Programme, can address these challenges?

The Women’s Leadership Programme helps women to address the factors which might be consciously or unconsciously holding them back. It will give them the tools and confidence to succeed at higher levels. It also makes employers more aware of the issues faced by women and helps them to understand how they can explore their talent pipeline and look to overcome any barriers which may be preventing inclusive progression.

  1. How do you think the Women’s Leadership Programme will make a difference to individual participants?

It will really help the delegates to enhance their confidence as well as developing their leadership skills. It will give them the support they need to take the next step in their career, build their courage, networks and help them to understand and counteract any ingrained negative stereotypes.   

  1. How do you think the Women’s Leadership Programme will make a difference to participating organisations?

The organisations showing the commitment to supporting their aspiring female talent to progress are also helping to create role models within their organisation and the wider region. The Women’s Leadership Programme is developing a network of like-minded professionals who will help to inspire and support each other. By participating, organisations will also help to evolve cultures and reduce the stereotypes which can hold women back.

  1. How is the Norfolk Chamber promoting the development of leaders and talent in our region?

As only the second female President of Norfolk Chamber of Commerce, I’m championing the need for cultural innovation in businesses. The key is to aspire for balance in our board rooms and senior management teams. I want to highlight, support and promote the women already in leadership positions and help businesses to understand and recognise where they may be limiting their economic growth by conscious or unconscious bias.

For more information regarding our Women’s Leadership Programme please visit: https://womeninleadership.prs.uk.com/ or contact Lucy Plumb on 01223 666455

Bluespace complete exciting new design for local law firm

Completing a new office for a leading East Anglian law firm, we are proud to be celebrating another success at Bluespace. Spending time in the picturesque countryside surrounding Bury St Edmunds, our team enjoyed creating an enlivening working environment for the well-established local business.

Requesting a comfortable environment which would be well received by both staff and clients, our designers got to work using an inviting colour scheme that made for a nice contrast to the exposed wooden ceiling beams.

Ultimately, we wanted to create a space that people would look forward to spending time in, finding inspiration in the contemporary look and feel of the various areas. Using a selection of furnishings from our sister company, Office Furniture Scene, we are confident that we’ve fulfilled the client brief.    

At the launch of the new office, Leonard Newcome, Leonard Newcombe, the Head of Facilities at Ashtons Legal, described how: “The project to convert this old barn into an exciting office space was a long one, but totally worth it. We couldn’t have achieved this without the help of Bluespace, who helped not only design and fit out this new office but with our recent Cambridge office refit too. Our staff are happy, the surroundings are outstanding, and our clients are impressed”.

Getting compliant with Robert Quinn

We have thoroughly enjoyed working with compliance experts, Robert Quinn Consulting, over the last few months. The company has a presence in both the UK and US and specialises in compliance and regulatory help for asset managers, fund managers and more. Being compliant is key to any regulated business and Robert Quinn have positioned themselves as a friendly, professional and experienced team that covers bodies such as the FCA, SEC, NFA and more.

What we have done for them

Keyword Analysis

As SEO specialists, our role is to help sites improve their rankings and search positions on Google. We always start a campaign with what are the main focus keywords that you are looking to target. This involved speaking to the client and getting some feedback. Since we have done a lot of work in the insurance and loans sector, we assumed that they would want to target similar keywords. However, with a more corporate focus on asset management, fund managers and hedge funds, the keywords had to be more focused in this direction and also more general keywords such as compliance consultants and regulatory experts were included.

Our role is to then incorporate these keywords into the site naturally, whether it is the homepage or creating specific landing pages to target each keyword – which will include characteristics, the service that they provide and a clear contact form.

Site Optimisation

To ensure the site is fully optimised for Google, we ensure that every meta-title, description, heading, image, internal link is fully optimised, with the help of tools such as Screaming Frog and SEMrush.

In addition, we ensure that there is a fully functioning sitemap and no broken links or crawl errors that will affect the indexing of the website.

Link Building

A good SEO campaign always incorporates link building into the mix, which relates to having good links pointing to your site. To consolidate the position of regulation and compliance, we have performed outreach to secure links on news, finance and business driven websites. In addition, we have been creative by writing articles on very specific questions that people might be looking for, such as:

  • How to become FCA authorised
  • What happens if you are not compliant
  • Which industries are not regulated

With a clear link back to Robert Quinn, not only does it strengthen the domain but also lead to enquiries from potential customers.

We currently have 10 target keywords on page 1 and around 30 keywords on pages 2-4 of Google. We will continue with our clean up and linking efforts and aim to have secured top positions by Q2 this year.