Member Blog

Norwich has endured a storm over the recent past as factory after factory has announced planned closures, causing hundreds of local jobs to go. The blows came in a short space of time as Heatrae Sadia announced it would close its factory and cause 200 locals to become redundant. Along with Britvic setting up shop and Coleman’s who have been operating on the same premises also confirming that their site is due to close, the future does not look bright for Norwich’s unemployment rate.

Some people may point the finger at Downing Street for closures due to the uncertainty of Brexit. However, the UK as a whole appears to be in good shape. Unemployment rates have never been this low since 1975. In fact, the last time unemployment rates were at the current 3.9% low, Derby County F.C fans were braced for league success and Bowie’s Young Americans was about to hit the clubs.

How Can Online Courses Help?

One option for Norwich locals that are directly affected by the factory closures is to retrain. However, some people choose not to retrain because it comes in the way of making money and supporting families. When you consider that the companies who are due to leave Norwich have been there for almost a century, you can expect these long-standing workers to look for immediate employment to support families rather retraining for a new career.

Online courses provided by a recognised institution will allow you to do both. They are capable of being completed in your own time at home, so you can work your schedule – whether that is finding a new job or working in a temporary job in the meantime – around your online course. They offer the best of both worlds to keep earning money to support family, while also enhancing personal skills to find a better career you would enjoy.

What Type of Courses Are Available?

Even better news is the diversity of online courses today. The best providers offer a number of different courses to set you up for an array of careers. From business and IT courses to CIPD online courses, there is usually something for everybody. Some of which will build on the skills held by workers at Norwich’s closing factories. Whatever course you choose, just be sure that you choose one that is offered by an accredited and recognised provider. If not, employers may not recognise the hard work you put in to earn your qualification.

Do Online Courses Exclude Me from Benefits?

Enrolling onto an online course means you are now a student. Students in the UK who are working on their course in a full-time capacity are not permitted to claim government benefits, including allowances for seeking a new job. The government will recognise any course that takes up more than 16 hours per week of your time, or a certain number of credits for university students, to be classed as a full-time course, meaning this will exclude you from financial assistance. However, these rules online apply to courses which are funded by a small group of bodies, including the Education and Skills Funding Agency and the Welsh Assembly Government.

For other courses, such as most online courses in the UK, there are no set hours as to what will determine a full-time course, and thus classify you as a full-time student. Instead, the Department for Work and Pensions (DWP) will determine if you are a full-time student on a case-by-case basis.

Making Sure You Still Get Benefits

If you are a job seeker in Norwich and have a family to support or a mortgage to pay it is only natural that you would choose financial assistance over an online course – and not take the risk. However, most online course cases are not seen as a full-time commitment by the DWP and learners still have the right to receive benefits. One way of making your case is by finding written information on your provider’s website that the course is not necessarily a full-time course and is completed at the learners’ discretion. You may also want to record hours to show a log of course time to your local DWP office.

An online course may be a great consideration for anyone in the UK to advance their current career or change direction. They may be of great value for Norwich residents currently experiencing job loss or job uncertainty.

To mark the Mental Health Foundation’s Mental Health Week 2019 (13th to 19th May), we’re looking at mental health in the workplace and some of the initiatives we have introduced here at Pure to create a workplace culture which supports the mental health of our team.

As the leading professional recruitment company in the East of England, we recognise that our people are at the heart of our business. Our industry is fast-paced and has many highs and lows, so we believe it is crucial to offer our employees the mental health support they need throughout their career.

Positive mental health is also critical for people to be productive and engaged, which impacts on business success and client experience. Research by the Mental Health Foundation shows that addressing wellbeing at work can increase productivity by as much as 12%. It can also have a significant impact on reducing sickness absence, as 70 million workdays are lost each year due to mental health problems in the UK.

There are simple and inexpensive measures that all employers can put in place to support the mental health and wellbeing of their staff. The Mental Health Foundation has a range of free resources to help employers and we’ve also shared some of what we have been doing here at Pure as examples.

Supportive culture

We live by our values in everything that we do, one of which is ‘Pure Supports’. This includes supporting our employees to progress, supporting each other and creating a supportive workplace which is as mentally healthy as possible. We work hard but in a fun culture where we foster and celebrate teamwork. We support our employees to create a positive work-life balance through part-time and flexible working options and we all work genuinely sensible office hours. We encourage and support our consultants to focus their energy on building relationships not on meeting pressurised volumes or targets. We know that our people are integral to our success and we provide long-term, professional careers in which people’s enthusiasm and talent are supported by our resources and training.

Wellbeing policy and mental health strategy

We believe healthy employees are happy employees and we encourage workplace health with initiatives including free fruit in the office, cycle to work schemes and subsidised gym membership. Exercise and eating well have a positive impact on our mental health, but our wellbeing policy also includes a mental health strategy as well as covering physical health. Through staff surveys, our employees are encouraged to feed into our wellbeing policy and we are continuing to develop our initiatives as a result, including offering wellbeing sessions on mindfulness and stress management, lifestyle and fitness guidance and access to counselling.

Mental health first aiders

We have a trained Mental Health First Aider who works with our managers to support them in supporting their teams. We recognise that our line managers play a crucial role in supporting staff who may be experiencing mental health problems. We want to ensure they have the support they need to develop compassionate and effective relationships and feel equipped to line manage anyone who does have a mental health problem or who is showing signs of distress.

Mental health champions

We have trained a team of employees to become Pure’s Mental Health Champions. Their role is to offer support and advice to employees who are struggling with mental ill-health and to help increase mental health awareness across the business and to reduce stigma and discrimination. By raising awareness of mental health and having dedicated mental health champions we will be helping our employees to support each other. It can sometimes be easier for other people to spot early warning signs of mental health problems, such as uncharacteristic mistakes, appearing distracted or becoming more isolated than it can be to see these traits in ourselves.

Signposts to support

We have also introduced a ‘mental-wellbeing board’ in all four of our offices around the region. These highlight signs to help our employees identify if someone may be struggling, tips on how to support each other and signposts to find relevant advice, helplines and positive coping strategies.

Want to work at Pure? Visit workforus.prs.uk.com  for more information and the latest opportunities.

Once upon a time, SEO was easy. All you had to do was cram in a bunch of keywords and your site would quickly find itself at the top of the page for related searches.

Then Google woke up and got smart. Instead of accepting spammy tactics, the search engine started to look at things like backlinks and useful content to measure the authority of the sites it crawled.  

This meant that the sites which provided useful information to searchers were the ones which came out on top.

This is all well and good and means that, nowadays, to appear at the top of Google, you have to make sure that your site is the best fit for what users are looking for.

If you’re selling running shoes, for example, then you need to ensure that your site provides the best information about this particular product. As well as being technically sound, your site would need to feature content that would be useful for someone looking to buy a new pair of trainers.   

It would also help if the respected authorities on running shoes were linking to your site.   

Whilst this all makes perfect sense; it does mean that there’s a lot of juggling to do when you’re trying to get a site to rank well. Making things even more complicated still, the team at Google are constantly refining the way that their search engine ranks websites.

Indeed, they’re regularly introducing new metrics which they use to evaluate the strength of any given website.

One of the metrics which is perhaps spoken of less frequently than others is the way that Google is using AI, or machine learning, to refine results based on user behaviour. The idea being that if the vast majority of users who click through to a web page after searching in Google leave shortly after, the relevance of that page is very questionable. The net result of this, is that user experience impacts search engine position.

What is User Experience?

User Experience (UX), as the name suggests, is a term used to describe the way that users interact with design. It refers to all the aspects which make it easy (or difficult) for users to find what they’re looking for on a website.

In very simple terms, you can think of UX as being the study of how people use your website, and how many of those follow a journey to conversion.

How does UX affect SEO?

To understand how UX affects SEO, you need to remember that Google’s mission statement is to provide users with the best possible search results. In order to do this, it learns which websites provide a good experience for users and privileges these sites above ones which don’t offer such a good time. Looking at things like bounce rate and session duration, Google is able to tell if your UX is up to scratch and whether you’re deserving of a spot at the top of its search results. And whether you are ultimately answering the question posed by the user. In this way it’s possible to see that understanding your UX is just as important as understanding your keywords if you want to stay ahead with your SEO.  

What can I do to improve UX?

To help explain how you might improve the user experience on your website, consider the following real-life example.

We recently inherited a new client who helps users to view and compare a range of franchises for sale. When we took on their site, we imagined we were in the market for a franchise and asked ourselves the following questions once we were on the site:

·         Is everything explained clearly and laid out intuitively?

·         Is it easy to find information about franchises for sale?

·         Is the route to inquiring about a franchise straight forward?

By answering these questions, we were able to roll out changes to the site which would benefit the user. By doing this, we helped to increase the likelihood of getting a conversion. Here’s a before and after to illustrate things a little better:

Ultimately, to improve UX you need to put yourself in the position of a user who is visiting your site for the first time and is presumably interested in the services or products you specialise in. Then you need to consider how easy it is for them to get hold of these services or products.

Ensure that the user is clearly led into the website with a hierarchy of content that is welcoming and easy to digest. Optimise the route to conversion by reducing the journey and adding easy to follow prompts through the site and add clear calls to action throughout. Ensure consistent delivery of navigation and structure and apply a colour to all clickable items so that the user expectation is met, and bounce rates are kept nice and low.

At Nu Image, User Experience is something we think very carefully about when building a new website. We realise that our clients depend on securing new business with their sites, so it’s our job to make it as easy as possible for new users to make bookings or place an order.

Similarly, when we’re providing some digital marketing for an existing site, we’ll spend plenty of time testing it to optimise the route to conversion. If you’re interested in finding out more about how the UX of your site could be improved to help increase your SEO, get in touch with a member of our team today, and we will happily offer a free audit or review. Call us on 01603 859007 today.

Naturally, when it comes to our own websites, we’re partial to being bias. Unfortunately, this can blind us from identifying missed opportunities or features that don’t do the site any favours. The best way to overcome this is by getting someone to look at the site with a fresh pair of eyes and review what they would expect to be greeted with.

Now, this will vary depending on your industry. For example, you would expect an interior design company to display images of their best work. Similarly, you would hope to be directed to a phone number or other means of contact straight away when looking to book a taxi.

With these 5 simple steps, you’ll be able to establish areas in need of attention. Follow them faithfully and you can expect to see a noticeable increase in website conversions and an improvement in your bounce rate.

1. Clear message delivery

One of the most important stages to creating a lasting first impression is to make sure that it’s 100% clear what your business offers within the first few seconds of the user landing on the website.

Some of the ways to accomplish this include:

• Featuring images or a video that visually explains the services and products you sell.
• A concise heading or sentence that sells your business.
• Clearly titled navigation headings.
• Highlighted ‘Calls to Action’.

1. Instant point of contact

This is especially key if your business provides a self-explanatory service, like our client PSH Environmental. Any users visiting their site are there because they want to hire a skip,  therefore, the best approach is to offer a phone number or booking form instantly to ensure these users enjoy an easy experience.

By adding the phone number and contact form to the header of the website, you provide that instant point of contact for the user. This is much better than having them trail through the site and risk the event of becoming distracted with something else.

However, if you are a business that needs to supply further information for the user, consider having an instant point of contact available for the user no matter where they are on the site. This can be in the form of a sticky header that remains at the top of the page no matter where you scroll and navigate to on the site. Or, you may choose to feature a sidebar phone icon that is a constant on the site without covering or overlapping too much of the content.

1. Interesting and relevant content

Obviously, this is a given wherever you are on the website, but it’s crucial for the content that features in the visible top section of the homepage when you first land on the site. The aim is to catch the user’s attention and provide them with enough indication that you will answer their questions.

In short, it needs to be an eye-catching, punchy introduction to your business to convince the user that you have what they need.

1. Quick loading times

An obvious one really, but often overlooked. If you read our previous Norfolk Chamber blog post, you’ll know all about the importance of fast page speeds. To summarise, slow loading times will result in impatient users. It’s clearly much harder to win over a potential customer and get them to convert if they’re already annoyed with your service and the customer could just leave altogether if they become severely frustrated. Keep an eye on your loading times to issue a quick response to the user’s question.

1. Don’t forget your mobile users!

Up to 70% of website traffic comes from users using a mobile device, therefore, the way your website looks and functions on mobile is nearly, if not as important, as your desktop view.

On desktop, the common running theme is to feature a slider banner image or a video at the top of the homepage. It’s a known fact that visual features are easier to digest than written content and is a simpler way to explain your services and products. However, these files are too large to load in quickly on mobile, and if you were paying attention to the point above, you know this is something we’d prefer to avoid. Review whether these features could be hidden on mobile or dropped entirely to avoid losing out on over 2/3 of the traffic that visits your site.

Not unknown to the digital world, but having a mobile responsive website is a must nowadays. For this reason, make sure your website has either been designed with mobile in mind or that a separate mobile design has been created. It’s common for desktop and mobile versions of sites to be a complete duplicate of each other. However, this doesn’t cover any features that simply don’t work on mobile or don’t make sense on desktop.

At Nu Image, mobile and desktop versions of websites are treated entirely separately to ensure users experience the best of both worlds despite the device they’re using.

Ultimately, the first impression users receive from your website will be the deciding factor between whether they continue their journey with you all the way to the conversion stage or if they leave the site and find someone else to answer their question. Contact us today on 01603 859007 if you’d like a fresh pair of eyes to review how your website showcases your business.

As we help businesses protect, connect and manage their IT and data, we’re increasingly frequently being asked about three particular security threats. Visit any IT event and they’re never far from the topic of discussion…

1. User Credential Theft

It’s great that more and more businesses and their staff are becoming aware of – and wary of – ‘phishing’ emails which seek to trick users into giving away their access credentials.

Unfortunately, the frequency and sophistication of phishing emails is rising. Relying on spam filters, URL filters or staff themselves to spot malicious emails is no longer protection enough. Businesses are understandably looking for better solutions as a breach could hand hackers complete access to their critical systems and data.

Our solution is to use credential theft protection within a firewall. This physically stops users inadvertently submitting their credentials to any malicious website without relying on them to spot it.

1. Malware Through Encrypted Traffic

It’s estimated nearly 80% of data transfers are encrypted to increase security.

Predictably, hackers are following suit and it is believed one-third of malware attacks are now similarly encrypted so they enter undetected amongst encoded data. Businesses are understandably looking for practical protection.

Many existing firewalls cannot scan encrypted data. As such, toxic content can enter an IT system without detection. Our solution is to decrypt all data at the firewall in a controlled environment. The data is checked for malicious content and anything suspicious is quarantined and blocked from entering.

1. Zero-Day Attacks

A ‘zero-day’ attack is when a virus or malware is deployed for the first time. Businesses are more and more concerned that existing cyber security provides little protection against new threats.

As artificial intelligence (AI) and machine learning are increasingly used across technology, it’s unsurprising that hackers are exploiting them too. Zero-day attacks are rising as current protection struggles to spot new and evolving threats which have never been seen before.

Our solution is to utilise behavioural analytics (itself a form of AI) to look for any action or anomaly outside the norms performed by a business’s IT systems and its users. In conjunction with enterprise level anti-virus software, it delivers unrivalled protection against both known threats and those yet to be developed.

For more information on these and other solutions for protecting, connecting and managing your IT and data, including our ‘Security Posture Assessment’, please visit www.migsolv.com or call 01603 510 323.

In his fascinating podcast Mark shares his knowledge about search engine optimisation, using his extensive experience in this field. 

You will learn from Mark:

• How Google works
• top do’s and don’ts
• How to develop a SEO strategy
• Black hats!
• Long tails and what this means to you
• the list goes on and on!

A cracking opportunity to learn from a highly regarded expert at the top of his game.

Find the recording here: https://businessgrowthclub.net/seo-explained-brilliantly/

Abate Pest Management successfully carried out bird clearing and proofing works at a church close to Wisbech in Cambridgeshire. The tower and the nave of the church both date from the turn of the 14th century.

Abate is becoming the company of choice when is comes to working in churches, it follows several projects around specialist cleaning and proofing to protect these amazing buildings. 

The issues found at this location were down to Pigeons entering the church which created lots of mess on woodwork, masonry and the bells in the tower.  

Abate added special gel pots to the ledges, removed old damaged mesh and spikes and replaced with new.

Gel systems perform like a physical barrier to discourage birds from landing on the building. The gel is contained in pots which are applied to ledges and ridges. To the birds the gel is a visual deterrent and discourages them from perching.

In addition, Abate commissioned the making of a replica door made from reclaimed oak to stop new pigeons entering the church.

With the internet attracting millions of users daily, it is no wonder that many industries are now deciding to forgo traditional physical stores and opt for an online-only approach. From dwindling customers to an attempt to keep up with modernity, many big industries now partially use the wonders of the internet to connect with their customers and increase their revenue.

Betting Shops

Traditionally, to bet on a race or a football match, you would have had to walk down to your local betting store or casino, where you could see the odds available, place your bet, and track the live outcomes of the event. However, now you can bet on your favourite sport direct from the comfort of your own home, giving you the ability to watch the match on the television while deciding on which team to support. Online betting websites such as Unibet are allowing this to happen, with their range of online casino activities such as live bets, poker and even bingo ensuring that you can stake your money at the click of a button, and from any location.

Travel Agents

Although high street travel agents such as STA still seek to draw students into their shops with the glossy brochures and helpful advisors, most travel agents have now gone online only. Now, travel agents place all their holiday advertisements online and allow you to browse through yourself. Where once it may have been difficult to coordinate your flights and accommodation for yourself, the internet has made it even easier to do so, allowing you to book flights and hotels easily at the same time as each other. Not only this, but some websites even allow you to compare prices online, without the need for a physical travel agent to act as the middle man.

Entertainment

Blockbuster, the flagship DVD and Video rental company, was once a staple of the high street, with a network of 4.8 billion dollars in 1999. However, Blockbuster soon went into decline with the rise of streaming services such as Netflix, which allowed viewers to access a wide range of films and television shows straight from their laptop, television or mobile phone. Now, there is a wide selection of streaming services to choose from, including Amazon Prime and Hulu, and each of these are expanding every year, intending to make their own new content to rival household names such as the BBC and ITV.

Publishing

Although Waterstones and Foyles are still waging battle against Amazon in the UK, the publishing world was forever changed by the introduction of e-books. Although e-books started as online-only databases which held out-of-copyright books such as Project Gutenberg, they quickly became prominent with the introduction of handheld e-readers, for example, the Amazon Kindle. With reduced prices and the ability to transport books to any location, this became attractive to book-buyers. Although the sales of physical books are once again rising as of 2019, it is difficult to predict the future of the physical book or what may happen to the market in the future.

At one point or another, we’ve all shot daggers at the small spinning wheel that taunts us while a web page loads. What feels like a lifetime is in fact only 5 seconds or more, but either way it’s frustrating.

However, apart from making even the most patient saint want to drop their device from a third story window, slow page speeds can have a negative impact on your SEO in more ways than one.

1. User experience

Rightfully, one of the biggest implications of slow page speeds is the harmful effect it has on the user’s experience of a site. For any site, the speed in which a user can find the information or product they’re after will determine whether they stay on the site and whether they convert.

The navigation process on a website should be swift and effortless. If the user is noticeably having to wait every time a web page loads, the likelihood of them leaving your site and completing the conversion process with one of your competitors is high. To put this into perspective, 53% of mobile users will leave a site if it takes longer than 3 seconds to load.

Indeed, user experience is particularly important for e-commerce websites such as our client Alsico. A lengthier session than most online experiences, e-commerce sites enable users to browse a vast range of products – opening on average between 2-10 pages per session. In response to this, the browsing process needs to be quick to guarantee a conversion from the user. On top of this, businesses like Alsico don’t have a physical store, the quality of the user’s experience is where they build customer loyalty and determine the level of customer retention.

1. Bounce rate

In hindsight, you may have already guessed this one, but slow page speeds can increase your bounce rate percentage. Nevertheless, other than the most obvious downfall of this being that your users aren’t staying on the site, another downfall is that Google may perceive this is due to your website not holding the relevant information to answer the user’s search.

Read on to find out how this conclusion by Google could affect two separate areas of your marketing.

1. Google ads not appearing?

Any Google Ads experts out there will understand the pain of acquiring the perfectly balanced Quality Score for each of your selected keywords. To do this, there is a list of criteria that needs to be met, one of these being relevant content on the designated landing page to answer the user’s question.

As stated above, Google often views a high bounce rate as a sign that the content on said website is not relevant and leaves users dissatisfied. Therefore, the relevancy criteria would not be met and could lead to a below average Quality Score making it difficult to compete with competitors for certain keywords and resulting in your ads not being shown at all.

1. Dropped in the Google search results?

Alternatively, in conjunction with being well-optimised and referred to by other credible websites, user experience plays a key role when Google decides which websites should appear at the top of the first page. As we well know by now, page speed rates are a factor that can increase your bounce rate level, indicating that your user experience leaves little to be desired.

For example, our client – East Coast Insulations – have a rotating banner image on their homepage, static banner images on every other page, and various images that load elsewhere on the pages. As a result of this, their page speeds were detrimental to the user experience as there was an abundance of features that needed to be loaded in before the page was ready to display completely to the user. By carrying out a simple step such as compressing and resizing the images, we were able to reduce their loading times and bounce rate.

Not only will user experience determine where you appear in the organic search results, but also in the voice search results. Specifically, when a user searches verbally, the need for a quick verbal response from their voice assistant is urgent to not leave the user waiting in silence. With voice search expected to equate to 50% of searches by 2020, the importance to level your chances of appearing in them is high.

To round everything up, poor page speeds have more implications than just winding up your users and should be approached with similar attitude as site optimisation and link building: improve and excel.

Ever wondered whether TV advertising is still important, and how it’s adapted over the years?  Here’s a great podcast with the MD of JMS Group Francesca de Lacey based at Hethersett just outside Norwich. JMS are leaders in the field of TV advert creation, working with leading brands to create imaginative capmapigns that deliver.  They don’t just create TV adverts, but anything to do with media in their purpsoe built studios and they have a fascinating history.

Yet another world class business here in Norfolk!

Catch Francesca here: https://businessgrowthclub.net/jms-media-are-leaders-in-the-field-of-tv-advertising/

If you are the owner of a business in any sector you’re going to most likely have staff working for you, and it then makes sense to keep these people motivated as best as possible. A happy and motivated set of employees are more productive after all, which in turn will be of a huge benefit to your business. Hence the reason more and more companies like InTouch Gaming have started to take the honour of being recognised as one of “Best Companies To Work For” very seriously. And, with so many weird and wonderful ways to keep employees motivated these days, we’ve listed our top five tips below.

Performance related bonuses and rewards

One of the most common ways to keep employees motivated is to provide incentives for them to do a good job and to improve. Many businesses may go down the route of providing financial incentives which could see staff take home a bonus for hitting a certain target. However, there are other rewards that could be provided too, such as tickets to a sporting event or show, a weekend break, or even having a member of the team being chosen every month for their exceptional performance in any part of the business.

Career progression

In the main, when most of us step into the world of employment, we do so at the bottom of the ladder. Obviously, while this is good for a while, in terms of experience, most people would like to progress in their career to ultimately hold better paid positions. By showing your business is one which is comfortable to employ from within, with viable pathways up the career ladder, staff will be motivated to do a great job everyday and have a long term perspective of them being in the company.

Social occasions

As mentioned above, a happy workforce is a more productive workforce But it’s important to remember that employees have lives outside of the workplace too. Allowing the personnel to socialise outside of the office is a great way to develop team building and camaraderie, especially when management is paying. While it is common for employees to head out for food and drinks, there’s also other options to consider too, with art classes, the theatre or even an evening at a casino, all great ideas for team building.

Listen to employees

All the people within a business need to be pulling in the right direction if it is to be truly successful. Therefore, it’s important that employees feel valued and feel like their voices can be heard. Listening to employees is key, as not only can they give great feedback on how they feel things could be done better, but they can also provide insight on any potential problems that could arise, allowing them to be dealt with swiftly. If staff feel they are being listened to, it is a proven fact that their morale and motivation levels will be consistently high.

Keep things pleasant

Keeping things pleasant could apply to many areas of a business but here we focus in on the workplace itself. If an office or other type of workspace is dingy and uninviting, it’s likely employees’ moods will reflect this, therefore making it hard for them to be motivated. So, it is vital to make the work environment an enjoyable place to be. This could be done by the inclusion of bright colours in and around the place, music, a recreational area and by incorporating the latest technology.

We are happy to announce another new project we are currently working on in collaboration with React Property Solutions. The company, which specialises in commercial and domestic property solutions across London and Surrey, has sought the expertise and knowledge of SEO that our hard-working team members have acquired over a number of years and through the variety of clients we have supported and helped to successfully improve their online presence.

Following on from the huge impact we had helping other commercial and domestic property companies like Secure Site, we are excited about working with React Property Solutions to help fully optimise its website and increase the awareness about the excellent customer service they provide and the high standards of work they carry out.

About React Property Solutions

To give a little more in-depth information about the work that the team at React Property Solutions: its staff has over 15 year’s experience in commercial and domestic property maintenance sector. There range of skills and expertise in these fields is considerable, with services including outdoor cleaning, carpentry, reactive maintenance, as well as window and patio cleaning, to name just a few things the team provides.

The company has built a strong reputation in London and Surrey as a firm that prides itself on its workmanship, trustworthiness and reliability, as well as always making sure that each job carried out has been done so to the highest of standards. It is one of reasons why the business has experienced year-on-year client growth for three years and running. We want to support React Property Solutions on this huge achievement, and we can do just that by improving its Google ranking and optimising its website in a number of ways, to make it easier to index.

Ways we are helping React Property Solutions

As SEO specialists, the team has developed a wide variety of (trustworthy and genuine) tools and tricks when it comes to optimising a website and making it rank higher on Google, thanks to our years of expertise and experience in the industry that has been accumulated. This means that, depending on the project and client, our SEO techniques can vary, taking into account the individual needs of the firm we are working with. In this project, here is how we have been helping React Property Solutions to build on its success online.

Site cleaning – as we have already mentioned, we use a number of SEO techniques, and one of these includes optimising a site by focusing on the technical side of things. Making sure site has a thorough clean-up is one of the first-steps to improving a websites ranking, and it is absolutely essential to do. But what exactly do we mean by a thorough clean-up of a website? Our team has helped to ensure that every single title, description response code, image-alt text and any internal links have all been corrected to a high SEO standard. Ensuring that these have all been optimised and fixed (if needed) means a better indexing of the website by Google, which can have a huge impact on its ranking over the course of time.

We are able to carry out this cleanup due to the wide-range of tools we have considerable experiencing using, such as SEMrush, AWR and Screaming Fog. Our strong knowledge of these tools means we can quickly tackle issues that appear for React Property Solutions and fix team. It also means we can regularly monitor ranking changes, and then focus our strategy based on them.

Meta-data: another fundamental way in which we have improved the property maintenance firms SEO is through optimising meta-data. When the firm became our client, it became clear that some titles and description on its content management system (CMS) were not correctly indexed, which had an impact on their search engine ranking. We promptly solved this, by making sure duplicates were removed, as well as ensuring descriptions were relevant and of an adequate length.

Backlinks: An ongoing aspect of our work with React Property Solutions is making sure that it has strong backlinks. These are extremely important to a website’s Google ranking. Our dedicated team has focused on ensuring that the site only has strong backlinks from trustworthy and reliable websites. This is helping to make the property maintenance website easier to crawl for Google, having a knock-on impact on the firm’s SEO ranking.

Content writing: we understand that React Property Solutions has so much in-depth experience and knowledge of the property maintenance sector, and having content online that demonstrates this helps to build not only their online presence, but hopefully their client base too. Our team has been helping to write content for the website as well as for links elsewhere, to help build its reputation to a larger audience base. In addition, content that is carefully structured can also help boost SEO rankings, through using different strategies such as carefully chosen topic titles, H2 headings as well as internal links on articles.

As we start to see results with React Property Solutions SEO, we become even more excited about the potential for change in the next coming months. As we continue to implement new SEO strategies, we look forward to helping the business expand and grow over the next year.