Member Blog

The internet, and further technological advancements, have changed many industries and in lots of cases, for the better. Online gambling has seen a massive shift in terms of how people place wagers and the number of options that are available to them. More and more bookmakers are taking their attention away from the high street and the betting ring at racecourses, to instead focus on building the very best online product possible. Of course, some punters still prefer the traditional betting shops, but from a convenience standpoint, online betting sites are unrivalled.

Betting Offers

More online betting sites means more online betting offers. Every new bookie that enters the market has a new customer offer that new users can claim. Usually, you have a choice between a sports betting bonus or a casino deal. Offers and promotions are not just for new customers. There are mobile-exclusives, live betting offers, and other innovative deals that would not be possible without the increase in technology over the last two decades.

Mobile Apps

It is important that betting companies have a state-of-the-art mobile app on top of their standard desktop website offering. Lots of bettors like to wager whilst on the move, but even for users that are watching a sporting event from home, it is easier just to grab their phone and lock in a bet rather than setting up a computer. Betting apps have improved drastically over the last five years. The very best bookies have incredibly fast and reliable mobile products and the Face ID login functionality on the iPhone has made a massive difference too.

Live Betting

Betting sites offer in-play odds on the biggest events as well as niche sports around the world all day, every day. Users can now follow the action through graphics and up-to-date stats, or even live streaming in some cases. Most bookies will have a dedicated live betting section, and some will even offer odds boosts and requested bets in-play, especially for the Premier League or Champions League football.

Social Media Marketing

While the betting products themselves have had a huge makeover, the same can be said for the marketing techniques and overall digital content output. Betting companies can use targeted adverts on platforms such as Facebook, Twitter, and Instagram in order to try and generate acquisitions, but there are also more creative techniques that are being utilised, such as influencer marketing and viral content. Additionally, YouTube channels and podcasts have been set up by various bookies, and this can help with brand awareness as much as anything else.

Rise of Esports

Emerging as one of the most popular sports on online betting sites, Esports has made its way into the mainstream. You can now wager on popular titles such as CS:GO, Dota 2, League of Legends, Overwatch, and many more. Some sportsbooks have a separate tab for Esports and therefore can optimise an entire section of their website for gaming fans and bettors. Even when most major sports shut down during the spring of 2020, Esports was able to continue and even the likes of Formula One and the NBA arranged for their stars to take part in Esports events.

2020 has been a tough year for many businesses, so why not spread some joy this festive season? Christmas emails are a great way to thank business contacts for their custom and let them know your plans for the coming year. Smart Messenger is here to lend a hand and have released their Free Christmas Email Templates early to allow you to get planning your Christmas email campaigns! Plan ahead

Don’t leave planning your Christmas emails too late. People have a lot to think about over the Christmas period and may even take extra days off around Christmas. Ensure your recipients are aware and receive your messages in good time. It will make things easier for you further down the line and demonstrates to your customers that you are prepared.

Smart Messenger’s Free Christmas Email Templates really help you to take the legwork out of creating your campaigns as our festive templates are all ready to go. Simply add your content and logo and you are away!

Show your appreciation

Christmas emails provide a good opportunity to thank people for their custom over the previous year and let them know about your plans for the year ahead. With the events of 2020, it has never been more important to show appreciation for your customers’ support. Saying thank you builds upon your relationship with your customers and when people feel appreciated that helps to build loyalty. Those who feel their custom is appreciated are much more likely to exercise loyalty by doing more business with you.

Tell your story

2020 has certainly been a ‘different’ year with many businesses needing to adapt to changes quickly. An end-of-year roundup of how your product or service has helped customers throughout the year makes for great reading! Give real examples of how you have helped others. People love a good story! 

The people within your business are also important telling the story of how you have supported your employees throughout the year is. By sharing these behind-the-scenes stories you are showing customers what they could be doing in their businesses and humanising your own. It has been an interesting year for all of us, so why not share your story? 

Support a charity

Charities have had a rough time this year. Your Bespoke Christmas Email Templates created specifically for you. We will put together the ideal template for your campaigns and can even add animation!

If you are separated from your family members by oceans and borders, you may be concerned about how best to financially support your family overseas. Even after you save up the money to send back home, there are many different services that offer international money transfers. Each offers its own benefits, and you can find the right service to meet your needs depending on how quickly you want to send the funds and which country you are sending to. Here are a few of the top choices when you want to transfer money internationally.

PayPal

PayPal is one option for overseas money transfers. The online service is available in over 200 countries and 25 currencies, and it’s easy to make the transfer using your PayPal account, which you can link to a debit card, credit card and/or bank account. However, while many domestic PayPal transfers are free for family and friends, the same is not the case for international transfers. PayPal charges a fee and, like other money transfer services, sets its exchange rate for the transaction. If you fund the transfer using your bank account or funds already in PayPal, the fee has a low cap, but if you use your credit or debit card, you may pay 5% of the transaction in fees, in addition to a funding fee based on the source of the funds. Recipients get the money right away in their PayPal accounts. However, PayPal is not available in all countries, so check with your relatives before planning to use this online service.

Wire Transfers

Wire transfers from your bank are one reliable, classic option for sending money overseas. You can send a wire transfer to almost any receiving bank in the world. In many cases, you can also send a bank transfer to certain types of credit cards and prepaid cards, depending on the country. Wire transfers typically take only a day or a few days to receive. However, depending on your bank and the recipient country, you may need to go into a branch in order to complete your transfer. In addition, many international wire transfers also have a fee attached, although it is typically a fixed fee rather than a percentage rate.

Western Union

There are two reasons why Western Union is incredibly popular as a means of sending money to your family members in your home country. First, Western Union is found almost everywhere in the world, including in countries where PayPal and other online services are unavailable and difficult to use. Second, Western Union offers its best-known “money in minutes” service. Your recipient can pick up cash in hand from any agent location instantly after you send it, and these locations are available in a wide range of grocery stores, corner shops and other local businesses, in both large cities and small towns. Fees for Western Union money transfers vary, depending on the sending and receiving countries as well as the services you choose; you can often save by choosing to send to a bank account instead. Western Union transactions can be completed online, through a mobile app or at an in-person agent location.

There are many great options to help you send money to your family overseas. Make sure to check the fine print when completing your transaction, including the amount your recipient will receive in their home currency.

With just a few weeks to go until the 31 December 2020 Brexit deadline, businesses appear to be in two categories. There are those businesses who’ve had a Brexit plan for what feels like forever and are constantly fine-tuning it. Then there are those businesses which are holding off before making any detailed Brexit plans. So, the question for the businesses holding off is… what are you waiting for?

Whilst there are still a range of potential Brexit deals on the table (Brexit latest mentions no deal, Canada deal and Australia deal), what steps to prepare for Brexit can UK businesses be taking now which are simple and cost effective? 

Where to start? 

The first step to prepare for Brexit is to look at your supply chain. Where do your goods come from and where do they go to? This will help you identify the impact Brexit is likely to have. 

No direct involvement with the EU, so nothing to worry about? 

If, having reviewed the supply chain, there are no immediate cross-border transactions, then you can breathe a little easier knowing there is no immediate direct impact from Brexit. 

However, is that the case with your major suppliers and customers? For example, if you’re a manufacturing business purchasing raw materials from UK suppliers, there’s no direct, immediate upstream impact on your business from Brexit. However, if your supplier is importing all of the raw material from the continent, it would be useful to know if they’ve taken steps to mitigate the impact of Brexit on their supply chain or if, come 1 January, you’re going to be facing shortages or cost increases.  

Similarly, if your main customer sells all of its goods to EU customers and hasn’t done any Brexit planning, they may not have a customer base if EU tariffs price them out of the local markets, resulting in a lack of funds to pay bills and the loss of a significant part of your business. 

Finding this out will cost little, but could have a big impact.

Importing from the EU 

If you directly import goods from the EU, have you considered what duty rates may apply from 1 January 2021? Duty is an additional, irrecoverable cost to businesses and will need to be factored into budgets and pricing.  

Who will be responsible for completing customs declarations, which will be required for movements of goods between the EU and UK from 1 January? If in-house, then training may be required or possibly even an extra employee to take on the administrative burden. If outsourcing, there will be an additional cost to the business.

For cashflow purposes, it’s also important to understand when and how import VAT and duty will be paid. The UK Government is taking steps to mitigate the impact of Brexit on UK businesses, so understanding what can be done to lessen the impact of taxes on cashflow should prevent unpleasant surprises in January. 

Exporting to the EU

If you export goods to the EU, have you considered whether you’ll need a local subsidiary, a local VAT registration, or a local fiscal representative in the countries you sell to? 

In some cases, these can be avoided, but it’s unlikely to be as simple as changing the shipping terms and placing the onus on the customer to deal with the import requirements and costs (there may well be a similar customs duty cost for goods going to the EU as mentioned above for goods coming to the UK). 

In addition, some sectors (particularly food businesses) require an EU business address on the packaging. Understanding and dealing with these issues will ensure compliance with EU law and avoid needing to reprint all of your packaging. 

What to do now?

Once you know what the potential risks and costs of Brexit are, you can then consider where the opportunities are. 

• If you’re bringing goods into the UK and then shipping them out again, there may be duty reliefs available. 
• If your teams need training to handle customs declarations, there may be grant funding available. 
• If there are logistical issues making supplies to a certain EU member state, is there another way you could operate, which may also open up new markets? 

It won’t be possible to exploit the opportunities without first understanding your supply chain and potential risks.

Which camp are you in?

Whilst change can be daunting, particularly after the year we’ve had, if you were to ask, “What’s the worst that could happen?” would the answer be that you find out in mid-January that you can’t source materials or there was an unexpected price hike? Or that your main customer has ceased to trade, owing you lots of money? Or that you have an unexpected tax bill in an overseas territory you didn’t even know you had to register in?

However, with a few weeks’ Brexit planning, you can foresee additional costs and manage customer expectations while ensuring these are passed on. You may identify a new way of selling to the continent which opens new markets. Even if you spend some time planning for a scenario which never happens, it will be worth it just to make sure you don’t get caught out. If the latter is the worst that happens come the Brexit deadline, then I think we will all be grateful.

So, the questions remains, what are you waiting for?   

Need help?

If you have any concerns or need help preparing your business for Brexit, please get in touch with your usual MHA Larking Gowen contact. You can find contact details on the Our People section of the MHA Larking Gowen website. Alternatively, call 0330 024 0888 or email [email protected].

Rob Skilton

The UK has announced its new UK Global Tariffs which identify the rate of duty due on goods imported into the UK from 1 January 2021. The Farms and Landed Estates team at Chartered Accountants and Business Advisors, MHA Larking Gowen, has studied the potential impact of the new UK Global Tariffs on businesses purchasing agricultural machinery. Their study shows that importers of agricultural machinery may be better off under the new tariffs. 

Whilst many tariffs remain unchanged or have merely been converted from Euros to British Pounds, there are also a significant number of simplifications and liberalisations. Simplifications are where rates have been rounded down for simplicity and liberalisations are where rates have been reduced to nil to assist UK manufacturers, such as in the agricultural machinery sector.

For businesses who are used to importing goods into the UK from outside the EU, there may be a reduction in the amount of duty due on those imports. However, for businesses bringing goods into the UK from Europe, there may be an additional cost from 1 January 2021 which needs to be identified and budgeted for.

MHA Larking Gowen agriculture specialist, Laurie Hill, said: “Our analysis of the UK Global Tariff confirms that the new tariff favours the importers of agricultural equipment as the rates have been liberalised (0% duty) for much agricultural machinery, such as sprayers, loaders, ploughs, rotovators, some harvesting machinery and more.”

Normal tractors (e.g. with a cab) with engine power above 18kw will remain at 0%.

Laurie continued: “Therefore, for businesses importing from the continent, there will be no additional duty charge, and for businesses importing from outside the UK and the EU, there may be a saving. It should be noted, however, that just because the UK is proposing liberalised rates, the EU cannot be expected to do likewise, therefore UK businesses exporting to the continent may find prices squeezed or customers looking elsewhere on mainland Europe for goods.”

Agricultural machinery experts, Ben Burgess, is just one firm who may be affected by the UK Global Tariff.

Ben Turner, Managing Director at Ben Burgess, said: “We, like many other agricultural dealers, are keeping our fingers and toes crossed as our industry is focused on improving the efficiency of farmers who produce food for us all to eat and hopefully will be spared any increases in duty.

“We are also lucky as most tractors and equipment are sold to us by the manufacturers in British Pounds, which is a great help as it allows us to be competitive as we know our costs.” 

Commenting on exporting used equipment, Ben continued: “Our concerns at this moment are with the sale of used equipment either to Europe or further afield which are vital to the success of our industry as dealers cannot trade when their yard is full of used machines. 

“DEFRA’s Certification of used farm equipment for export (certificate of cleanness, meaning no soil) is being demanded by more countries. This requires all the wheels to be removed from the tractor or machine so it can be thoroughly cleaned, costing about £250 plus per machine. We also have to arrange a visit by our local DEFRA inspector, meaning time spent, and pay the certification fee of £180. If soil is found at the port of entry a cleaning fee for removal of the potentially contaminated soil could cost many hundreds of pounds before the machine will be released to the end buyer. There are a lot of places for soil to hide on a machine that has spent its life immersed in it!”

Small businesses are one of the success stories of the UK and are arguably the envy of many other countries.

Because of that apparent success, business owners can be unwilling to engage with financial advisers as they feel that they can make better returns by investing in their own business. Some will profess that ‘their business is their pension’.

Whilst investing in your own business should give better returns than those from a well-diversified investment portfolio, this isn’t a free lunch due to the risk of the business failing.

We aim to help business owners achieve financial independence, i.e. having sufficient resources outside, and separate, from their business so that the client is completely financially secure, and their future can be funded entirely independently from the business.

Death or ill health can hit at any time, and that can devastate not only the client and their family but also the business.

So, financial independence is crucial regardless of the client’s plan for the business as it enables the client to have much greater freedom. Whether they want to retain the business, sell it, or pass it onto their children, there is almost no scenario where acquiring financial independence by building up assets outside the business is a bad idea.

Our aim is to help you work out what your aspirations and goals look like; -thus coming up with that all important strategy to get you there.

If you would benefit from understanding how we can help you achieve the above, then please register to attend the FREE Finance webinar and join our panel of experts on 28th October. We are pleased to announce we are partnering up with Bright Business Advice, Saffrey Champness Accountants and us at Ascot Lloyd, the home of  Independent Financial advice. The link to register is :- www.brightbusinessmasterclass.com

For many new business owners, it can be tricky to navigate the world of business. Those who have been working in their industry for many years typically find it much easier than those who are just starting out. Of course, for those who are new to this kind of role, there are experts who can act as mentors and help with guiding entrepreneurs through the process. Below, we are going to look at the concept of business mentorship in more detail. Read on to find out more.

What Is Business Mentorship?

If you are unfamiliar with the concept of business mentorship, you’ll find that it is actually straightforward. Essentially, it is a relationship between someone with business experience and an entrepreneur. Usually, the person with experience will act as a guide and will offer advice on any topics that an entrepreneur is struggling with.

What Makes A Good Mentor?

Not everyone is capable of becoming a business mentor as it requires a special set of skills. Mentors should not only be able to provide expert advice on certain areas, but they should also be able to help manage issues. A mentor’s business might not be the same as the business that they are mentoring but if they are able to adapt their thinking, they can really make a difference. In Rebuilding You: The Philanthropy Handbook by Tej Kohli, you can learn more about business mentorship and what makes a good mentor.

Formal or Informal?

It is important to note that there are two main types of business mentors – informal and formal. An informal mentorship will involve occasional calls and meetings perhaps on a monthly basis. A formal mentorship is much more structured and will involve setting business objectives and meeting agendas. Usually, the type of mentorship that is chosen depends on the style of business and the time that each party has to spare to make it work. For those just starting out, a more formal set-up might be best to get the ball rolling quickly.

Mentoring in 2020

In 2020, there are a number of reasons why an entrepreneur might require a business mentor. The current financial climate around the world isn’t looking great and this is resulting in many businesses falling to the wayside. While the pandemic has been a brand new experience for all, some business owners might have experienced extreme scenarios that have required them to adapt and improve. This kind of knowledge could really help those who are struggling.

Business mentors in 2020 can also help entrepreneurs break into new industries and really put their stamp on the market. Without this kind of mentorship, some businesses would not be where they are today.

Final Verdict

Business mentorship is something that happens much more regularly than you might think. Business owners are often asking others for their advice and this helps them to get on the right track. In 2020, this kind of advice is extremely valuable.

Thanks to the emergence of the internet, the business world has changed. Now, more than ever, it pays to have your business online. You’ll certainly struggle to find a company that doesn’t have some sort of an online presence, be it through a website or by sharing promotional material on social media. The online world, with its many different layers, can be a confusing place for people. Even away from business, the array of websites and various platforms is confusingly comprehensive, and it can be a pain when it comes to narrowing it down to a few that suit you and your needs. We’ve all been there. One minute you might be planning a northern adventure to Bradford and assessing the city’s various eateries, like dining in style at Napoleon Casino Bradford or a local pub, then moments later you’re finding yourself down a YouTube wormhole, watching random videos of smiling dogs. It’s a weird and wonderful online world.

Every business needs a plan, though, and the internet is a hugely important tool, especially social media. Numerous companies aren’t using it properly or even at all, though. So, to help provide you with some online inspiration here are some tips on how to market your business on social media.

Choose the right platform for your business

There’s an array of social media platforms to choose from, but they aren’t all necessarily right for your business. To decide on the right one, consider your business and its target audience. Then, from there, research into the type of platform your audience is likely to use. It’s better to be on one platform and get it right than be on a number of them and do it badly. Assess your customers, come up with a plan and get posting.

Create a calendar

A lack of organisation can lead to a shoddy social media page and low-quality content. Creating a social media calendar will provide you with a routine and structure regarding your content and lead to more effective posts. Creating a content calendar will also give you the chance to assess results and track your progress towards the various goals you might have set the business. It always pays to have a plan, especially on social media.

Promote engagement

It’s in the name, but social media should be social and therefore encourage interaction and engagement. Asking questions, generating debate and reposting or sharing comments is a great way of engaging your online community and enabling them to feel part of the journey your business is on. Share content people want to see and talk about; then you should be onto a winner. It’s important not to sound too formal either and show a more human side during your interactions, but while also remaining professional and polite.

Don’t spam promotional material

There’s nothing worse than following a social media account which seems to share the same content over and over again, alongside making constant promotions. Make sure your content isn’t recycled, especially when it comes to promotional material. Crucially, don’t over-promote your business either. A typical strategy for many companies is to follow the one-in-seven rule, which means that for every one promotional post, six others must be content-based and avoid any promotional material whatsoever. Don’t spam.

Share video content

Video content is massive on social media as the online world steers away from copy and seems to edge closer and closer towards visual content domination. A great video not only grabs people’s attention, but it’s a highly effective way of getting your passion and personality across to your followers.

A Photographer of all talents!

Lots of photographers specialise in one particular area. Whether it be maternity, newborn, weddings, events, portraits, commercial or more, there are many different avenues out there. I would like to say that as a photographer, I do a bit of everything! With the current climate it is becoming increasingly more common for people of all trades to try and diversify themselves and dabble in lots of different areas.

With weddings being severely restricted at present, many couples postponing and some choosing to cancel altogether due to lack of funds, most wedding photographers find themselves in this limbo period. 

FAMILY PHOTOSHOOTS

Over the last few months, I have done some commercial and family shoots, a styled shoot (more about that another time) and even a wedding! One of the family shoots I did was for a family who were staying a stones throw from where I live. They stayed at the stunning Mendham Mill, which is on the Norfolk Suffolk border. Luckily, it came shortly after lockdown was lifted and people were allowed to start travelling again.

Another shoot was for a family who I have known for many years. I even photographed their daughters wedding a few years ago and have done some commercial work for them too.

Sometimes photographers don’t always have the opportunity to shout about their fabulous photos that they have captured. It just so happened on this occasion during lockdown, I, like many people in the wedding and photography industry, were crying out to tell everyone about a new photo job! Plus I was so pleased with the photos, as were the family. But, I always respect the privacy of individuals who don’t want their pictures shared on the internet.

COMMERCIAL SHOOTS

With businesses having some “extra time” on their hands, many have been busy updating their websites or even creating new ones! I spent a few hours with Little City Norfolk, who have recently set up shop in this area. They offer imaginative role play for little ones, but with a mobile set up. From the supermarket to the Doctors surgery, a construction site to the Vets and more, I had a fun few hours with some children getting some fab promo shots for them.

Over the lockdown period, City Brides Norwich gave their bridal showroom and website a bit of a revamp. So I said “yes to the dress” and spent the morning snapping away! My job as a photographer is full of variety and never the same!

POP UP PICS

Every year, I always do a pop up studio at our local preschool. Unfortunately due to Covid restrictions, this year is a bit different. So I am taking my mobile studio on the road! I am actually doing two pop up photoshoots (due to popular demand!) in Harleston in South Norfolk. This year I am offering free photoshoots. Yes that’s right! I did type FREE and it’s not a mistake! I am doing mini 15 minute shoots, following the necessary Covid restrictions, with the option for families to purchase all digital images for just £40. Bargain! The demand for the mini shoots has been pretty crazy, hence why I added another date. So Saturday 14th November and Saturday 21st November are both full. I have now added another date in a different venue. I’m heading back to near where I used to live and doing a pop up shoot at Yaxham Village Hall on Sunday 15th November. 

If you fancy updating the photo album and getting some cracking shots for Christmas presents, then pop me a message and get yourself booked in!

A major outcome of the current market is that, in certain locations and disciplines, there are now more job seekers than there are available jobs. This is potentially going to increase as we head to the close of the current furlough scheme.

Many of our clients have shared with us that they are receiving an increase in direct applications. For larger organisations with dedicated HR and talent acquisition teams who have the time to review each application, then this is not so much of a problem. But for small and medium-size organisations with limited resource, it is a big challenge to have the time to sift through 100’s of CVs. An outcome of more available candidates is that the quality of applications is variable and more time is needed to review each application. We have seen qualified chefs applying for administration roles and managers applying for junior roles.

People are becoming understandably desperate and it takes time to review each application and handle these with the care and sensitivity that people need at this time.

As a professional recruitment consultancy, we put people first. Our consultants will help make your recruitment process more efficient.

Our consultants are knowledgeable experts in their specialism and work in partnership with you to provide advice and support beyond the offer and to ensure a smooth transition into the new role. The right people are your most precious business resource and we go beyond recruitment and induction support.

Our consultants can help your recruitment process with:

• Advertising and promoting your role to the right candidates
• Screening, reviewing and replying to each application
• Providing you with a shortlist of 5 people who match your brief
• Providing you with an overview of each candidate so that you quickly get an insight into the candidate
• Arranging interviews and supporting interview preparations
• Providing candidate feedback
• Completing all compliance checks and gathering references

Our specialist sector knowledge is the primary reason why companies choose to work with us and our consultants have in-depth experience and recruitment market knowledge specific to your professional sector. They invest time developing and maintaining a strong network of contacts which connects us to the best people and enables us to source high quality and ‘hard to find’ candidates.

From four offices located across the Eastern region, we have a comprehensive understanding of local employment trends as well as within our specialist sectors.

We don’t just find high-calibre candidates, we also support organisations through induction, development and beyond. Most importantly, we work with you to recruit the right people and to support them at every stage of their career.

Let us help you save time and resource in your recruitment process and act as brand ambassadors for you, providing applicants with the best possible experience.

Talk to our consultants today.  

In this current climate, Businesses are having to make business critical decisions to survive.  These may include making employees redundant, leading to restructure of their workforce to ensure continuation of  business performance.

Steadfast Training are the Prime Contractor for Skills Support for the Workforce/Redundancy (SSW) in New Anglia and can support these employers and employees (including those affected by redundancy) through FREE upskilling/training provision.

Working with a number of specialist training providers, we offer a wide range of courses  across all sectors from short programmes to level 2 and level 3 qualifications.  All of our training provision is currently offered remotely, using our online delivery model, consisting of a mix of tutor-led ‘virtual classroom’ workshops, short online course & video tutorials, followed by learner calls, providing 1-2-1 phone or digital (Zoom, Teams, FaceTime etc) support.

These courses include:  Employability Skills, MS Office courses in Word, Excel, PowerPoint, Customer Service Diplomas (Level 2) and ILM Level 3 Award in Management.

For more information on how we can support your business please email [email protected]

When you are running a business, you need to make sure that you are marketing it in the right way. In 2020, there are so many marketing strategies that you can choose from with some being more effective than others. One of the main aims of marketing your business is to reach your target audience and boost sales.

So, how do you efficiently reach your target audience? Read on to hear some of our tips and tricks.

Research Them

The first thing that you should do if you want to efficiently reach your target audience is to spend time researching them. If you don’t know who your target audience is, where they live and what they like – how are you going to be able to reach them? There are some fantastic tools online that you can use to learn more about your audience and generate content that suits them. The more you know, the easier it will be to reach that audience.

Try Video Content

These days, video content is one of the most effective ways that you can reach your target audience. Video content is typically seen more on social media channels due to the algorithms. With video content, you can tell a story about your brand and show your customers what they are missing out on. When creating video content, it is important that you manage your media effectively. Companies such as Red Bee can help with this so make sure to consider this carefully.

Try Using Influencers

In 2020, another great way that you can reach your target audience is by making use of influencers in your industry. It is likely that your target audience is influenced by people online, you just need to make sure you figure out who these people are. There are a few different kinds of influencers but micro-influencers tend to be the most cost-effective. If you can collaborate with them, you could have them promote your product or service directly to your target audience.

Use Hashtags

Social media is an extremely valuable tool when it comes to marketing in 2020 and so you need to leverage these channels and make sure that you are reaching your audience in the right way. Firstly, you need to make sure that you are on the right channels and then you need to try hashtags. Not all popular hashtags will be relevant to your brand so you must spend some time looking into this a bit more. If you get the balance of hashtags right, you could put your content right to the newsfeeds of your target audience.

Targeted Ads

Our last tip is one that is going to cost you but it is often worth the money in the long-run. Targeted ads on social media channels can be extremely efficient when it comes to reaching your target audience. When you run a targeted ad, you can make sure that only the people who are within your target demographic are being shown the content. These ads can be very specific and will only run on the budget that you set. Have a look at what Facebook and Instagram offer businesses in 2020 as these can be very effective.

Final Verdict

There are so many ways that you can efficiently reach your target audience, you just need to make sure that you know all about the common strategies. Start with defining your target audience and then consider strategies such as video content or influencer marketing. Over time, you’ll reach the people that you need to help your business succeed.