Feeling overwhelmed by marketing? You’re not alone. Most small business owners in the UK wear multiple hats, and while you know marketing is absolutely crucial for growth, figuring out where to start, what to do, and how to do it effectively can feel like navigating a dense fog.
You’ve heard the buzzwords – SEO, social media, content marketing, lead generation – but turning those concepts into tangible results for your business can seem daunting.
The truth is, there’s no “one-size-fits-all” marketing solution. What works for one business might not be right for another, and what you need right now might be different from what you need next year. The key isn’t to do all the marketing, but to find the right level of marketing support that fits your current needs, budget, and bandwidth.
That’s where I come in. I’m Rechenda, and at Rechenda Does Marketing, I’m here to guide you through that fog. I believe in empowering business owners, not overwhelming them. That’s why I offer a tiered approach to marketing support, designed to meet you exactly where you are – whether you want to learn to do it yourself, collaborate closely, or simply hand it over to an expert.
DIY Marketing: Master Your Skills, Your Way
Are you a goal-getter? Someone who thrives on learning new skills and loves the satisfaction of achieving things independently? Do you have the time and enthusiasm to immerse yourself in marketing, but just need the right roadmap and tools? Then the DIY Marketing approach is perfect for you.
This option is specifically designed for small business owners, solopreneurs, small family business owners and start-ups who are working with a tighter budget but have an abundance of drive.
You want to understand the mechanics of marketing, create your own strategies, and execute them with confidence. My DIY resources are built to empower you to do just that.
What you gain:
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Flexibility & Affordability: Learn at your own pace, on your own schedule, without the higher investment of one-on-one or outsourced services.
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Foundational Knowledge: My off-the-shelf courses and digital resources are packed with practical, actionable strategies and templates. From understanding your ideal customer to crafting compelling social media posts, you’ll gain the foundational knowledge you need to build a robust marketing presence.
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Empowerment: The satisfaction of building your marketing engine from the ground up, with the confidence that you’re using proven techniques.
You bring the dedication, and I provide the expert guidance and resources to help you master your marketing skills, your way. It’s about giving you the power to succeed independently, equipped with the best advice and materials.
Do-It-Together: Guided Expertise for a Bespoke Strategy
Perhaps you’ve dipped your toe into DIY marketing, or you have a good grasp of the basics, but you’re hitting a wall.
You know what you should be doing, but you’re struggling with the how for your unique business. Or maybe you need a fresh perspective and a strategic mind to help refine your plans. This is where my Do-It-Together service shines.
This collaborative approach is ideal for business owners who are hands-on and want to be deeply involved in their marketing strategy, but need expert guidance to ensure they’re on the right track.
You’re ready to dedicate time to your marketing but want to fast-track your results with bespoke training and direct input from an experienced professional.
How it works:
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Half-Day or Full-Day Intensive Sessions: We’ll book a dedicated block of time where we work together, side-by-side. These aren’t just generic lectures; they’re dynamic, interactive sessions tailored specifically to your business and your marketing challenges.
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Bespoke Strategy & Training: We’ll dive deep into your goals, target audience, and current efforts. I’ll train you on specific techniques, help you design compelling campaigns, and collaboratively strategise your next moves. Whether it’s optimising your content calendar, crafting a killer email sequence, or refining your social media voice, we’ll tackle it together.
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Accelerated Progress: By having an expert guiding your efforts in real-time, you’ll gain clarity and confidence, enabling you to implement effective strategies much faster than if you were working alone.
This is about turning your marketing intentions into actionable, results-driven plans. It’s a strategic partnership designed to empower you with custom knowledge and a clear path forward, leveraging my expertise directly for your unique business needs.
Do-It-For-You: Your Marketing, Managed by a Professional
For many business owners, time is the ultimate luxury. You’re busy running your company, serving clients, and managing your team.
You know marketing needs to happen, and it needs to be effective, but you simply don’t have the time or the in-house expertise to do it justice. This is where the Do-It-For-You service becomes invaluable.
This option is perfect for established businesses, busy founders, or growing companies who need a comprehensive, hands-off marketing solution.
You want results, and you want to delegate the complex, time-consuming marketing tasks to a trusted professional so you can focus on what you do best.
What I take off your plate:
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Website in a Week & Smart Strategy: Need a professional, lead-generating website quickly? I can design and launch a focused site for you, integrated with a smart, tailored marketing strategy to ensure it works hard for your business from day one.
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Comprehensive Content Packs:
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Social Media Management: From crafting engaging posts to scheduling and community management, I can create and manage your social presence, ensuring consistency and growth.
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Blogging: High-quality, SEO-friendly blog posts that position you as an industry expert and drive organic traffic to your website.
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E-Newsletter Campaigns: Engage your audience and nurture leads with expertly written and designed email newsletters.
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Professional Design Packs:
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Email Templates: Custom-designed, branded templates for newsletters, event invitations, or one-off promotions that make your emails stand out.
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Social Media Templates: Consistent, on-brand templates that make creating visually appealing social content a breeze (or I can do it for you!).
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LinkedIn Profile Optimisation & Running: Your LinkedIn profile is your professional shop window. I can optimise it for maximum impact and even manage your activity to grow your network and enhance your professional presence.
With the Do-It-For-You service, you gain a dedicated marketing department without the overheads. It’s about peace of mind, knowing your marketing is being handled strategically and professionally, freeing you up to focus on core business operations.
Find Your Perfect Fit
No matter where you are on your marketing journey, or what your current business needs and budget dictate, there’s a solution that fits.
From empowering you with the knowledge to do it yourself, to collaborating closely to craft a bespoke strategy, or taking the entire marketing burden off your shoulders, my goal is always the same: to help your business thrive.
Ready to stop guessing and start growing? Whether you’re eager to learn, keen to collaborate, or simply want to hand it over to an expert, I’m here to help.
Let’s chat about which marketing support option is the right fit for your business.
