We were delighted to be approached by Landed Houses to assist with their SEO. The company was founded by Edmund Cohen and offers a simple way to find country houses to rent and stay in for hens, stags, weddings and other weekend getaways across the UK. Edmund approached the Tudor Lodge team to assist with the site’s rankings on Google, which were already very positive but would benefit from some further optimisation.
Link Building
Link building remains a key factor in Google’s search algorithm, whereby every link on another website acts as an endorsement or recommendation in Google’s eyes. However, it is essential that links are of a good quality and have genuine authority and are not simply acquired for the sake of it i.e free directories and blogs.
Using Tudor Lodge’s contacts, we were able to acquire a host of links across property, leisure and news – which together successfully strengthen the Landed Houses domains for the immediate and long-term future.
When choosing which words to link, known as anchor text, it is important that you manage the exact words that you are targetting on Google You need to manage the percentage of how much anchor text you link to and also hyperlink the brand name to make the link look like a genuine recommendation. For instance, linking ‘country houses’ in every article is deemed unnatural, but a variety of brand name, click here, read more and country houses is acceptable.
Site Clean Up
In addition to link building, we proposed a strong clean up of the website from a technical perspective. This ensures that every meta-titles, description, image alt-text, internal link, response code and crawl error is fixed and optimised to ensure a smooth indexing of the website. What Tudor Lodge brings to the table is a host of SEO tools including SEMrush, Screaming Frog and AWR – which allows us to find potential fixes for the site, address them and monitor the change in ranking accordingly.
We are delighted with the progress we have made so far for Landed Houses and looking forward to working with the client and taking their business from strength-to-strength.