In this session, we will share insights from the latest Demos-PwC Good Growth for Cities report, which looks at how well positioned the 50 largest UK towns and cities are for a recovery and what steps the Government, businesses and local leaders can take together to drive Good Growth for all.

We will do a deep dive on the data for Norfolk – which places 6th overall when measured against the priorities chosen by the public. The report looks beyond economic indicators, and focuses on additional measures of wellbeing, such as access to jobs, income, health, skills and work-life balance.

The session will be chaired by our COO Nova Fairbank, with speakers from PwC include Simon de Young Cambridge Market Senior Partner and Paddy Schmidt, Economics Consultant, and Lauren Dilrew.

We hope you will be able to join us to explore the opportunities, and challenges and explore collectively how we can make a difference in  Norfolk and the surrounding areas.

PWC Webinar Speakers

Lauren Dilrew, Director 

Lauren is an audit director working with clients across the East of England and wider South East region, with 18 years experience working with clients across Norfolk. Lauren has experience working with privately owned businesses, private equity backed businesses and those with overseas ownership. Lauren has a wide knowledge of commercial and financial issues facing businesses across a range of industries including retail and consumer, hospitality and leisure, manufacturing and services. Lauren is experienced in leading statutory audits and is passionate about providing accounting and business insights to clients.

Paddy Schmidt, Senior Economist 

Paddy is a Senior Economist at PwC, with four years of experience conducting economic impact assessments, policy appraisal evaluations and strategic options assessments for PwC and its clients. He leads the analysis on the annual Good Growth for Cities publication.

Simon De Young, Market Senior Partner

Simon is an experienced tax partner and is the Market Senior Partner for the PwC firm in Cambridge and East Anglia.  He advises private businesses and private clients across East Anglia and London.  He has experience of advising UK and international clients on managing all aspects of the tax affairs of their businesses, including advising on the impact for shareholders of trusts, succession and wealth transfer, planning ahead of a realisation event and advice on personal and business structures.  He works with his clients as a trusted advisor that helps them with long term strategies and tax planning.  

He acts for a number clients across different industries including Retail, Media, Real Estate and Technology from scale up businesses to multi billion pound family businesses and family offices.  Simon is passionate about solving complex problems and connecting people and clients to each other to help them achieve their personal and business ambitions.

Gold and Strategic Partners