We are excited to be working with Western Circle, technology & data oriented lending company. The company develops and integrates technologies to enable affordable loans online under FCA regulation. The technologies faciliated include underwriting expert systems, online loan intelligence analytic and proactive compliance management systems.
WCL has already helped over 4,000 people in the UK alone to obtain affordable loans online, through the use of pay-per-click advertising (PPC) and search engine optimisation (SEO).
Our contact at Western Circle explained: “We are using our technology to faciliate easy quick loans whilst maintaining transparency and compliance in a very competitive industry. The power of our technology is to assign the user’s details with the best financial product for them, giving them the highest chance of approval and keeping their data and security safe.”
Our Contribution
We have been assisting Western Circle through traditional online marketing methods. This includes conducting keyword research to find hundreds and thousands of long-tail key phrases that they can target through PPC and SEO and we have helped them create content for these pages too, optimised with meta-data, headings, keywords, internal links, images and more.
Trying to get up the search results for online finance products is always challenging so keeping content clean and consistent (never duplicated) and using clean link building techniques is helping achieve our goals. This means not using directories, paid submissions or reciprocal links (I link to you and you link to me strategies).
We are now helping the company maintain a strong position in the market, especially with upcoming changes in data protection (GDPR). We must ensure that the site is fully compliant and has clear details of what data can be stored and how it is used for each individual customer.