We are thrilled to announce that our search engine optimisation (SEO) team is working with the superb team at Pulse Light Clinic. Offering a range of beauty treatments and procedures including laser hair removal (read more) and skin treatments, Pulse Light Clinic are very experienced practitioners in each service area on offer via their website.
We are working closely with their content, design and marketing teams to improve the overall online presence and positioning of Pulse Light Clinic.
Already performing well online, Pulse Light Clinic have a number of specific services we are working with them on to improve the positioning of in the medium to long term.
What We Are Doing
There are a number of actions and SEO practices we are undertaking with Pulse Light Clinic to help improve the performance and thus, the rankings and positioning of their website in both specific as well as more general areas.
Crawling and Understanding – A key tenet of SEO, ensuring a website of any nature can be crawled, read and understood by Google and other search engines is at the very heart of all good SEO work. Therefore, we are working with the marketing and development teams at Pulse Light Clinic to ensure the website is properly and effectively crawled, read and ranked by Google and other search engines like Bing, Yahoo and others.
Website Speed – All good and high performing websites will have well-optimised site speed. This refers not only to the literal time it takes for a page or pages to load, but also how pages load and how they load and ‘render’ on various different devices. Most websites will for example, perform better on desktop than mobile initially, due to how different device’s speed is optimised.
Content and Messaging – Pulse Light Clinic have already paid a lot of attention to how their brand and website is perceived both online and offline. Therefore, we are working closely with their team to ensure any additional SEO value is obtained when it comes to their content and messaging online.
Online PR – Another key element of SEO is the online PR of any business and company. With regards to Pulse Light Clinic, being as well-renowned in their industry as they are, we are working with them to obtain further positive PR, which will help to further both the brand and business as well as the overall SEO and online performance.
Technical SEO – Although very much something which is done on a case by case basis, it is always important that the foundational elements of all good websites with regards to their SEO is accounted for and well-optimised.