We are thrilled to announce that we are working with award-winning company Catalyst2, focusing on helping them increase their visibility on Google through search engine optimisation. Catalyst2 are based all over the UK and provide managed hosting and dedicated servers, amongst other hosting products starting from £1 per month. Founded in 2000, they have become one of the leading hosting companies in the country and have won several ISPA awards for their customer service, providing 24/7 support for all their customers, including ‘Best Business Customer Service‘ in 2016.
How we have approached the Catalyst SEO project
We were conscious that Catalyst have a very big website, especially since it has been going since the year 2000. So our approach has beento make a small number of relevant changes, rather than try do too much at once. So we started with keyword research, working with the Catalyst team and confirming which keywords to target. We then selected which landing pages on their website would target each of these pages and optimised the meta-titles, descriptions, URLs and content accordingly.
Next, we want to maximise the user experience by removing any crawl errors, broken pages and broken links to ensure a smooth journey for any customer. By compressing images and cleaning up code, we have increased the site speed for both mobile and desktop from around 50/100 to 80/100 and this is a continued working progress to make the site as fast as possible.
In terms of the link strategy, we have added Catalyst to a few strong local websites to consolidate their positionas a local business – and also adhere to a recent Google algorithm update that is more local-SEO focused. With over 5,300 links pointing to the Catalyst, we have analysed the links in great depth, deciding which to keep and removing any via the Google disavow tool (or simply contacting the webmaster to remove these links).
Results
Despite only working on the Catalyst2 website for one month, we have already seen their ranking for ‘website hosting’ and ‘dedicated server’ jump around 25 spots, from page 6 to page 3 – so we are hopefullyon track to reach page 1 by the end of the year or sooner.
To see the Catalyst website and our SEO work, please visit:https://www.catalyst2.com/