We are delighted to be working with All The Lenders, a leading price comparison site in the UK. Founded in 2012, the company acknowledge the need for comparisons in short-term and high cost lending. With other online brokers offering forms, many users were suffering the effects of receiving unsolicited text messages, phone calls and emails. But All The Lenders seeked to do things differently, creating a simple list of lenders so that applicants could compare each lender effectively and find the most affordable and suitable product for them.
The website was given a real boost last year when a change in FCA regulation required all lenders in the UK to feature on at least one price comparison website and link to their website clearly. All The Lenders was able to be “the” price comparison site for short term lenders, featuring on over 40 websites in the loans industry.
What We Are Doing For Them
As SEO specialists, we are helping All The Lenders compete in the big bad world of the competitive loans industry. Notoriously known as the toughest SEO industry to crack, we have enjoyed working in the industry for several years, consulting for other companies that feature on All The Lenders, including Cashfloat.
We begain by performing a full health check of the website, making sure there was full optimisation of every meta-title, description, heading, alt-text and no broken links, crawl errors or response codes.
We looked at where we could get some quick wins, such as ranking better for individual lenders such as Sunny Loans and Wizzcash Loans. Long term, we are looking at the big prizes of keywords such as payday loans and direct lenders which combined have over 200,000 searches on Google UK per month.
To achieve this, we need to look at a dedicated link building strategy, whilst helping them maintain a clean link profile free of spam. These are achieved by strong outreach from potential partner websites, specifically in the loans and finance industry. To maintain a clean backlink profile, we have already started reaching out to spammy or low quality websites that have featured their links and asked for these to be removed, whilst also performing regular link disavows through Google’s tool.
We have already see progress, jumping 8 positions for payday loans within the first month and whilst we are currently on page 3, we aim to be on page 1 by the 3 to 6 month mark.