Use Social Media to Attract and Engage the Right Candidates

Finding the right people is one of the biggest challenges facing organisations, and social media can play an important role in helping potential candidates discover who you are, what you offer and why they might want to work with you.

Join DigitalB for this practical and interactive session exploring how to use social media more strategically for recruitment and employer visibility.

Designed for HR professionals, recruiters, business owners and anyone involved in attracting talent, this session will help you understand how social media can support your recruitment goals, reach potential candidates and showcase the people, culture and opportunities within your organisation.

Our digital marketing expert will take you through practical approaches to building your presence, creating content that connects with potential candidates and extending your reach beyond people who are actively searching for their next role.

In this session, you’ll learn:

• The role social media can play within your wider recruitment strategy
• Ways to identify and reach the candidates you want to attract
• What potential candidates want to see from employers on social media
• Content ideas that showcase your organisation, people, culture and opportunities
• Approaches to building a stronger and more authentic employer presence online
• Ways to extend your reach and connect with wider talent pools organically
• Practical techniques for encouraging candidate interest and engagement
• Ways to build social media activity around your recruitment goals and measure what’s working

Why attend?

The right candidates aren’t always actively searching job boards.

A strong social media presence can help your organisation reach potential candidates earlier, demonstrate what makes you different and give people a better understanding of what it could be like to work with you.

Join us to develop a more strategic approach to social media recruitment and learn how to use content, your people and your online presence to attract and engage the talent your organisation needs.

Meet the Trainer:

Amy Hobson is DigitalB’s Lead Trainer and Senior Marketing Consultant.

In addition to her 11 years at DigitalB, she is also the co-owner of an independent drinks brand, Queen Cleo Spirits and Events, and runs her local area networking group, Socially Shared, which supports local women in business to excel.

Her passion is SMEs, and she has most recently worked on SME training for the Department of Business and Trade and the High Streets Matter programme.