Tudor Lodge is delighted to be working with patent attorneys, Kilburn and Strode, based in London, the UK and Europe. With over 100 years of history, Kilburn and Strode have been helping individuals, entrepreneurs and businesses to get their patents licensed and bring their ideas to life – whilst helping to grow and scale some of the most well-known brands today.
We were approached by Kilburn and Strode to help give them a boost in SEO (search engine optimisation) and rank better in Google’s organic search terms, specifically for terms such as patent attorneys and patent attorneys in London, UK and Europe.
We a large and professional site already live, we carried out the following tasks to maximise their search results.
Keyword Research
We always start every campaign by asking the client to confirm a list of around 20-30 keywords relevant to their proposition. Of course, there might be thousands of keywords that they could rank for, but honing in on around 20 to 30 is a nice way to target the best keywords and also monitor their SEO progress and results. We are looking for the larger keywords like ‘patent attorneys’ but also the more specific and longer tail ones such as ‘engineering patent attorneys’ and ‘patent attorneys for life sciences’ – since these could be more targeted and arguably convert a lot better, despite having less search volumes.
Content Changes
Importantly, one must take these keywords and try integrate them into the website. Thus, we have suggested the creation of new landing pages, including a nice long 1,000 word page on ‘patent attorneys’ to really grab all the necessary keywords and give ourselves the chance of ranking top for as much as possible. We are looking to add around 5-10 new pages of content, including adding to additional pages and creating more user intent, such as adding phone numbers, email addresses and forms so that visitors can see the product offering and get in touch – something that Google calls ‘user intent.’
Technical Fix-Ups
We are carrying out a thorough audit of the website from a technical standpoint, using tools like Screaming Frog and making sure that all elements are optimised including meta-titles, descriptions, headings, images, broken links, internal links, sitemaps and more.
Link-Building Boost
To give the Kilburn and Strode site an additional boost, we are adding around 8-10 links per month, in areas that are relevant to their proposition including links from news, tech, medical and legal websites, creating relevancy whilst strengthening their domain and making them rank better for all SEO related keywords.